The last fifteen months have been difficult around the globe due to the pandemic. When the World Health Organization first announced that the virus has spread to multiple countries, many of them announced the closing down of locations where people tend to gather in...
These days, everyone’s obsessed with digital, especially when it comes to advertising. As a result, there’s no shortage of people declaring traditional TV to be dead and gone. But if traditional TV is truly dead, why did advertisers spend more than $70 billion on the...
The U.S. PR industry is certainly struggling with racial and gender diversity, but the problem sadly persists north of the border as well. The Canadian public relations profession is diverse, but diversity declines sharply at the top—the executive level—according to a...
SEO and link building are two crucial elements that determine the success of any online business. However, many challenges arise during this process. There are three questions that all SEO experts struggle with. First, how to scale link building without compromising...
New research from RSW/US, a leading outsourced agency new business firm for marketing agencies, newly released the RSW 2021 Marketing Technology & Agency New Business Tools report, which uncovers concerning differences between what marketers say they will focus on...
The long-standing premise of public relations is to present your business message to the public, your potential customers, and clients in the best way possible, at the right time, and to the right segment of the market. It is a tricky prospect. This article focuses on...
Engaging with Gen Z is complicated, and goes way beyond the old-school formula of just delivering quality goods at a fair price. Brands and businesses today find themselves increasingly on the hook to deliver the "double bottom line" of both financial return and...
The consequences for mismanaging communications during an unfortunate situation can cost companies millions, employees their careers, and even ostracization from social media. Sometimes referred to as “Cancel Culture”, the fact of the matter is that thanks to social...
If you are entering the public relations field with a focus on entertainment, you should be prepared for a fast-paced environment that requires good communication skills, strong media contacts and quick thinking under pressure. If you love public relations, this can...
Like virtually every other industry, the COVID crisis shook PR to its core—and created a new landscape for business and communications that will likely persist for many years to come. The newly released 2020-2021 North American Communication Monitor (NACM), organized...
The COVID-19 pandemic has radically changed the lives of everyone and has re-shaped the marketing landscape, among other things, making marketers find new strategies—not just for the challenges during the pandemic but also the post-COVID challenges a brand will face....
New research from omnichannel comms solutions firm Mitto examines consumer sentiment toward customer support, revealing an overwhelming appreciation of strong customer support from brands. In fact. American consumers said they are more likely to talk publicly about...