According to a Harvard Business Review study, job applicants' physical appearance and accessories can affect the hiring outcomes of candidates. The research found that simple factors like wearing a suit and tie, glasses, and even having a beard can impact whether or...
Imagine your brand just became embroiled in a massive crisis. One tweet, one interview, one product fail—and poof, everything’s on fire. The phones are ringing, emails are pouring in, and the pressure is on. Back in the day, you’d have a team of PR folks racing into...
Creating a social media strategy has become a necessity for businesses, irrespective of their size or intricacies. This is primarily because it is the best avenue to reach a target audience. To further elaborate, social media is the best place to connect with an...
Developing relationships with journalists is crucial if you're studying media. Think of it as having a guide in the industry who teaches you the ropes and offers insights from the real world. It helps you grasp the everyday realities of journalism. Consider a media...
The travel industry has long been a space where visual appeal and aspirational content reign supreme. With its stunning landscapes, vibrant cultures, and unique experiences, travel is perhaps one of the most naturally suited sectors for influencer marketing. In 2025,...
Not surprisingly, administrative action during the early days of the new Trump presidency captured the business world’s attention, and the steady stream of global coverage reporting these moves dominated the media cycle. The key topic in early February has been the...
Artificial intelligence is revolutionizing the way businesses interact with their customers, providing insights, predictive capabilities, and hyper-personalized experiences that drive growth. In a world where customer expectations are higher than ever, companies that...
Affiliate marketing presents a unique opportunity for digital marketers to leverage partnerships with affiliates to grow their brand and expand their reach. However, the competitive landscape can make affiliate marketing seem like a complex and daunting challenge. As...
In today’s hyper-connected world, where a single tweet can spark a global firestorm, crisis management has become more complex than ever. The rise of cancel culture—a phenomenon where individuals or organizations are publicly called out and boycotted for perceived...
In a world where businesses operate across continents, language barriers can hinder meaningful brand communication. The growing sophistication of multilingual AI offers an unprecedented opportunity for PR professionals to overcome these barriers and connect with...
Repurposing webinar content is a great way to make the most of your efforts, extend the life of your content, and connect with a wider audience. By turning a single webinar into multiple pieces of content, you can keep your marketing fresh without constantly creating...
Facebook and Instagram follow X and put more pressure on public relations teams Recent shifts toward reduced content monitoring on major social platforms like Facebook, X, and Instagram are poised to impact not only the general public, but also the...