Repurposing webinar content is a great way to make the most of your efforts, extend the life of your content, and connect with a wider audience. By turning a single webinar into multiple pieces of content, you can keep your marketing fresh without constantly creating something new.
By transforming a single webinar into multiple pieces of content, you’ll drive engagement across social platforms, blogs, emails, and more. Here’s how to get started with an effective webinar repurposing strategy.
Here’s how to turn your webinar into a powerful marketing tool.
Amplify your reach across different platforms
Not everyone consumes content in the same way. Some people prefer short videos on LinkedIn, while others like reading blog posts or viewing infographics. Repurposing lets you share your message in different formats to reach more people.
Save time and get more from your content
Creating content from scratch can be time-consuming. Repurposing helps fill content gaps in your calendar, providing fresh content with minimal investment. A similar approach is seen in the coworking industry, where repurposing existing buildings is a cost-effective way to optimize underutilized spaces. Many coworking spaces are leveraging this strategy to drive growth, just as marketers can extend the lifespan of their content.
Improve your SEO and attract organic traffic
When you turn webinar insights into blog posts, reports, and infographics, they become content that can rank in search engines, bringing in new visitors over time.
Support your sales and lead nurturing strategy
Repurposed content can be used in email campaigns, case studies, and follow-ups, helping you stay connected with leads and guide them toward a purchase.
Creative ways to repurpose your webinar
Make your webinar available on demand
Turn your live webinar into a recorded resource that people can watch anytime. Platforms like Contrast and Wistia allow you to host these recordings, making them a great lead-generation tool.
Turn key insights into blog posts
Your webinar can fuel multiple blog articles:
- Write a summary covering the main points.
- Create a blog series, with each post exploring a different topic.
- Optimize posts for SEO to drive ongoing organic traffic.
Create an ebook or whitepaper
Use your webinar slides and speaker insights to put together a downloadable guide. This can be used as a lead magnet to attract email subscribers.
Use webinar content for email marketing
Break down your webinar into an email series:
- Send a recap with key insights.
- Share a few follow-up emails covering different takeaways.
- Include links to the full webinar or related blog posts.
Turn video snippets into social media posts
Short-form videos work well on platforms like LinkedIn, Instagram, and TikTok. AI tools like Contrast and Opus Clip can help you extract key moments to share as engaging clips.
Design eye-catching graphics for social media
Highlight important statistics, quotes, or insights from the webinar in a visual format. Tools like Canva make it easy to create graphics that encourage engagement and shares.
Repurpose slides for social media
Take key slides from your presentation and share them as standalone images on LinkedIn, Pinterest, or as carousel posts to drive interest in your webinar.
Use webinar audio for a podcast episode
You can easily turn your webinar discussion into a podcast episode, making it accessible to people who prefer audio content. Platforms like Anchor.fm make it easy to distribute your podcast.
Create an infographic
If your webinar covers data, trends, or step-by-step processes, turn that information into an infographic that’s easy to digest and share.
Develop case studies and sales materials
If your webinar included customer success stories or expert advice, repurpose that content into case studies or marketing one-pagers that your sales team can use.
Use key moments for paid ads
Compile a highlight reel from your webinar and use it in paid campaigns on YouTube, Facebook, and LinkedIn to attract new audiences and drive traffic.
Tips for a successful webinar repurposing strategy
- Understand your audience: Know how they prefer to consume content and focus on those formats.
- Set clear goals: Decide if your repurposed content is meant to generate leads, build awareness, or drive traffic.
- Use AI tools to speed up the process: AI-powered platforms can help you quickly edit videos, extract key insights, and create content.
- Measure performance: Track engagement to see what works best and adjust your approach over time.
Final thoughts
Repurposing webinars isn’t just about saving time—it’s about making your content work harder for you. By using these strategies, you can turn a single webinar into a steady flow of valuable marketing content that engages your audience and drives results.
