With artificial intelligence eating up more column inches than almost anything else in recent history, its arrival as a tool that can itself revamp the way PR campaigns function is probably not much of a shock for those with their ears to the ground. What is...
In the world of marketing, content is king. For small businesses aiming to make a big impact, mastering the art of content marketing is crucial. By creating and distributing valuable, relevant, and consistent content, small businesses can attract and retain a clearly...
Sustainability and associated ESG company initiatives such as climate action are at the top of consumers’ list of expectations, and brands and businesses have largely agreed that their companies must commit to and demonstrate their support as well. Although virtually...
Is your PR agency winning at social media, or nowhere near the race? While a fantastic website serves as a base, it is insufficient today. Social media must be included in a successful PR plan to foster connections and new clients. But how do you stand out and make...
You need to always make sure your organization has everything it takes to enable customer success. Customer success is more than just making sure your customers have everything they need to have a positive experience with your product or service. When this is done...
A recent Accenture report shows that 64 percent of consumers expect businesses to quickly respond to their changing needs. With customer acquisition costs rising and the cost of switching brands getting lower, prioritizing customer-centricity has never been more...
B2B marketing has never been about tugging at the heartstrings with emotive storytelling. For decades, these comms pros have relied on facts and data to get the job done. Now, according to new research from creative branding ad agency Triptent, they're discovering...
When fashion trends change (and they usually do), brands struggle. Right now, two behemoths from the last quarter-century are dealing with just that. Shares in Victoria’s Secret are down nearly 50 percent since the beginning of 2023, while Nike’s shares are down more...
In today's experience-driven economy, the travel and entertainment industries can only thrive when they're able to capture the imagination of the public. Whether it's a luxurious getaway in an exotic destination, a heart-pounding adventure tour, or a blockbuster film...
In today’s digital-driven era, public relations strategies must evolve to include technological advances that streamline processes and enhance communication efforts. Developing an effective IT strategy is essential for integrating managed IT services into your PR...
Effective public relations is instrumental in shaping a positive brand image, building credibility, and enhancing relationships with stakeholders. Whether you’re a small startup or a seasoned corporation, implementing strategic PR initiatives can elevate your brand...
Prescribing assistants' roles are changing quickly in today's fast-paced, constantly-evolving healthcare environment. The future of PR and marketing for prescribing assistants is expected to undergo a transformation in the upcoming years due to the ongoing changes in...