Maintaining a good reputation has become increasingly challenging for businesses and individuals alike in the age of instant communication and widespread social media. A single negative incident can spread like wildfire, tarnishing a reputation that took years to...
Interactions with other fitness brands and famous publications save marketing costs and build a stronger brand identity. Stronger relationships with the media create a significant difference in the fitness industry to show your business authority. Considering famous...
Return rates are critical metrics in e-commerce and can directly influence operational efficiency and profitability. Companies aim at keeping the figures low to avoid decline of profits and damage of brand image. Amidst this common challenge among businesses, there...
As spring appeared on the horizon, April brought in beautiful weather as well as booming traffic for Bulldog, which had another record month. Our cadre of collaborators drove the clicks last month addressing topics like establishing media relations KPIs, building...
Email marketing has become one of the most effective and efficient ways for businesses to engage with their audience and drive conversions. However, to truly master your email marketing game, it is crucial to understand and harness the power of key metrics. By...
In the digital age, communication tools aren't just a necessity; they're a game-changer for your brand's narrative. From enhancing customer engagement to reshaping how brands tell their stories, these tools are pivotal! Let's explore four distinct ways these digital...
New survey research from brand elevation agency Matter Communications, based on input from healthcare marketing decision-makers, offers insights into the industry’s top priorities for the remainder of the year, exploring strategic initiatives including product/service...
B2B marketing requires a different approach compared to B2C marketing. And this is true of B2B email marketing too. When you're a business reaching out to people in other organizations, it's important to remember that you're not just communicating with customers, but...
Like many other industries, executives and engineers at technology brands and businesses around the world are optimistic about artificial intelligence and sustainability as broad concepts—but new research from hardware manufacturer TE Connectivity finds there is...
The advent of blockchain technology has introduced a new dynamic to the field of public relations, offering professionals innovative tools to enhance their media strategies. With the capability to execute transparent and secure transactions, blockchain is rapidly...
As a PR professional, I have witnessed the evolution of PR measurement manyfold over the last 10 years. Today the conversation is not about trying to show the value of measurement, but rather which metrics and what measurement programs are best for a given objective....
Brands and businesses have had data-management problems since way back in primitive times (i.e., before AI), and the issue could potentially get much worse here in the modern age as the tech transforms business procedures—and new research from AI-augmented data...