29Bison Selects BackBay Communications as Agency of Record

by | Oct 17, 2019

BackBay Communications, an integrated public relations and content marketing firm specializing in the financial services sector, announced it has been chosen as the PR and marketing partner of strategic human capital advisory firm 29Bison.

BackBay will serve as 29Bison’s agency of record, raising awareness of the company’s role as a strategic human capital partner that builds value for middle market private equity and venture capital firms and their portfolio companies, providing them with human capital due diligence, value optimization and pre- and post-transaction services.

“Private equity and venture capital firms and their portfolio companies are increasingly finding they can gain a competitive advantage by investing in strategic human capital consulting,” said Laura Kellers Queen, Ed. D., founder and CEO of 29Bison. “Whether in conjunction with a transaction or on an ongoing basis, engaged employees are critical to long-term success. Yet, human capital considerations are too often overlooked. By analyzing and optimizing a company’s workforce and digging deep through our proprietary Deal AssuranceTM process, 29Bison assesses the capabilities and engagement of the workforce, highlights areas of concern and opportunity, and makes recommendations on human capital management. We’re pleased to be partnering with BackBay Communications, the leader in providing strategic integrated public relations and content marketing services to private equity and venture capital firms.”

BackBay Communications focuses on working with private equity, venture capital, family office, wealth management, impact investing and financial technology clients and service providers to these industries.

“For companies to have long-term success, an engaged workforce with a clear understanding of their company’s goals as well as their own roles is essential,” said Bill Haynes, founder and CEO of BackBay Communications. “29Bison offers a unique approach to gaining transparency into a company’s human capital and offering strategic advice on how to best harness the collective power of its employees. We are pleased to be working with 29Bison and look forward to raising awareness of how the firm can help companies, private equity and venture capital firms, as well as other acquirers, mitigate transaction risk and capitalize on opportunities.”

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