5W Public Relations, one of the 15 largest independently-owned PR firms in the U.S., has released a crisis communications whitepaper containing insights into PR preparedness for businesses and organizations facing a threat to their public image.
The whitepaper covers pandemics, and in addition, touches on a variety of different crisis scenarios ranging from social media mishaps, hacking concerns, food quality issues, supply chain disruption, disasters, and new and emerging technologies including artificial intelligence and automation. This valuable resource offers a preparedness checklist, communications plan checklist, and internal plan checklist. Businesses who are currently navigating the murky waters of the rapidly evolving COVID-19 pandemic, and may not have the resources to seek professional consultants, will especially benefit from this free advice.
5WPR’s crisis communications team is currently waging the economic war on COVID-19 from a business standpoint for their roster of over 200 clients. The department is led by Founder and CEO, Ronn Torossian, who was recently named as one the Business Insiders Top PR People in Crisis Communications, and has lectured at Harvard Business School on crisis communications.
“During a world-wide crisis, such as the one we are currently weathering, we think it’s everyone’s responsibility to pitch in with their resources and help, especially businesses who can offer certain supplies or in our case, professional advice,” said Ronn Torossian, Founder and CEO of 5W Public Relations. “Everyone wants to get through this dire situation, and we want to do our part in helping society as a whole, with the hopes that we will all emerge on the other side of this, stronger, smarter, and better prepared.”
5WPR’s crisis communications practice specializes in highly-charged issues and crisis management for companies and individuals facing unanticipated difficulties in the marketplace. The firm has handled a broad spectrum of issues including IPO’s, business and personal litigation, product recalls, trade disputes, environmental problems, warranty and product liability claims, executive scandals, miss-informed publics, sexual harassment, labor issues, criminal indictments, and a variety of sensitive domestic and international political issues.
5WPR’s expert crisis communications team is also offering their knowledge in various matters relating to the COVID-19 pandemic in frequent emails to their mailing list. The topics covered span internal and external communications procedures and include matters relating to event rescheduling, supply chain disruption, layoffs and impact on hourly workers, infected co-workers, forced company closures and maintenance of the sales pipeline during a crisis, among others. To receive 5WPR’s advice on crisis communications during the COVID-19 pandemic, sign up for the mailing list here.