5WPR Expands Parenting Practice

by | Feb 14, 2019

5W Public Relations (5WPR), an award-winning and top 10 independently owned U.S. PR firm, announced the sizeable expansion of its parenting division within its world class consumer practice. The team will continue to specialize in mom and baby brands, as well as brands focused on parenting.

5W’s parenting specialty team will combine the industry-leading capabilities of its Health & Wellness practices with its long-history of expertise in the Consumer Brand space.

The team will continue to strengthen the media relations and digital communications programs for clients in the parenting arena, including Delta Children, Lansinoh, Upspring, Diono, Nanobebe and others.

A forward-thinking innovator in the PR space, 5W has consistently been recognized for its ability to remain ahead of the curve and propel clients into mainstream news, establishing brand resonance through results-driven earned media campaigns.
PR services offered to clients will include media relations, influencer relations, product launches, new market expansion campaigns, executive visibility programs, fundraising announcements, content creation, digital media campaigns and speaking opportunities.

“5W’s consumer practice has had a history of success working with established and early-stage companies in the parenting space,” said Ronn Torossian, CEO of 5WPR. “As we have grown in this space, our team has become highly specialized in working within this industry, offering leading counsel and strategic advice to our client base. Our client partners appreciate being able to tap into the resources of our specialty practice area, and we are pleased to continue to provide them best-in-class communications programs through this expansion.”

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