Acceleration Partners, the largest global affiliate marketing agency, has established a regional headquarters in Singapore and hired Janice Tan-David as Managing Director for their Asia-Pacific region.
“We are thrilled to be officially launching Acceleration Partners in APAC and to have found an incredible leader in Janice,” said Robert Glazer, founder and CEO of Acceleration Partners. “Our ‘Global Strategy, Local Context’ approach to affiliate marketing and program management has allowed our global teams to address the unique challenges clients face when expanding into a new market. We’re excited to build on that with our Singapore headquarters and help existing and future clients positively promote their brands and acquire new customers in APAC and beyond.”
Acceleration Partners has launched and expanded affiliate marketing programs for leading brands in diverse verticals around the globe, including the U.S., Latin America, the EU and Asia.
“Navigating the nuances of how business is conducted in different countries and stakeholder diversity are the primary challenges for most companies expanding globally. In many parts of the APAC region, which generally encompasses 38 different countries, languages, compliance regulations, states of development and consumer personas, a successful expansion requires a shift in mindset, resources and strategic priorities,” said Tan-David.
Performance-driven partner marketing is strong in APAC and offers exceptional growth potential for companies in multiple industries, including online marketplaces, travel and tourism, consumer lifestyle, retail/e-commerce and financial services.