Following a competitive pitch, global sporting goods brand, adidas has selected Hill+Knowlton Strategies (H+K) to be its Canadian PR agency of record.
With a rich history spanning international borders, adidas believes in the power of sport to change lives. Whether it’s through the brand’s Running, Hockey, Originals or Soccer portfolios.
H+K will leverage its extensive sports, retail + leisure and influencer marketing experience, as well as its Better Impact™ citizenship + sustainability consultancy to amplify brand campaigns, ongoing product launches, and consumer communications for the brand in Canada.
“We’re able to offer our clients global, national and local perspectives, as well as a tight knit team of creative earned media + content strategists. Clients are seeing the value in the breath of our team and our offering and our ability to easily scale that based on their unique needs,” said Angie Lamanna, Senior Vice-President and National Sector Lead for Consumer Packaged Goods / Food + Drink / Retail + Leisure.
The win is the latest for H+K’s Consumer sector team, which has recently won a national mandate with leading global pet health nutrition brand, Royal Canin and a beverage leader in the spirits category.
About Hill+Knowlton Strategies
Hill+Knowlton Strategies, Inc. is an international communications consultancy, providing services to local, multinational and global clients. H+K has over 80 offices in more than 40 markets, as well as an extensive associate network, delivering award winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Recent innovations include Flight School +, a crisis communications training and simulation tool, Better Impact™, a new approach to citizenship and sustainability consultancy, and H+K Smarter™, a behavioural science unit. Headquartered in New York, the firm is part of WPP, one of the world’s largest communications services groups.
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