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Allison+Partners and Stagwell Expand Presence in Latin America

by | Oct 4, 2021

Allison+Partners, a global marketing and communications agency, today announced the opening of several new offices in Latin America through an affiliate relationship with Grupo Garnier, which will rebrand offices in eight markets as Allison+Partners. Stagwell (NASDAQ:STGW), Allison+Partners’ parent company, maintains a partnership with Grupo Garnier as part of its broader Global Affiliates program, launched earlier this year.

The partnership significantly expands Allison+Partners growing global network in Latin America (LATAM) and positions the agency to drive significant growth throughout the region.

As part of the partnership, Allison+Partners and Grupo Garnier will field a joint team in Miami led by General Manager David Baum and Business Development Director Tomás Saiz to counsel North American brands entering Latin America, as well as the U.S. Hispanic market. Together, the two agencies will bring augmented capabilities including public relations, digital marketing and content marketing to clients in LATAM and the United States.

Saiz recently joined Allison+Partners as a Business Development Director and will work out of the agency’s recently opened Miami office. He brings over fifteen years of experience in brand business development, advertising, marketing, media and sales and has partnered with clients across various industries, including CPG, QSR, financial services, technology and pharma.

“Joining forces with Grupo Garnier puts us in a position to rapidly scale our offerings in Latin America, a growing global market with a significant need for communications and marketing services and a major opportunity for digital growth,” said Allison+Partners Global Chief Operating Officer, Jonathan Heit. “This expansion delivers eight key hubs through which we can reach all of Latin America and a growing presence in Miami which serves as a gateway for global brands expanding in South America.”

Grupo Garnier’s capabilities span brand development, digital marketing, public relations, data-analytics, CRM automation, e-commerce, performance marketing and technology. The partnership pairs Grupo Garnier’s team of 150 PR specialists across Costa Rica, El Salvador, Guatemala, Panama, Honduras, Ecuador, Peru and Mexico with Allison+Partners’ network operating in 32 markets globally.

“Latin America’s economy is expected to rebound quickly in the coming years, with two main drivers for growth. First, the opportunity to nearshore services with highly qualified offerings at a lower cost than other more developed regions. Second, the local market is becoming increasingly digitalized. Combining our marketing and technology expertise with Allison+Partners’ complementary services marks the beginning of an exciting new chapter for our company and our clients,” said Grupo Garnier CEO Arnaldo Garnier. “Through this strategic alliance, we’ll bolster our world-class client service with new technologies and capabilities and grow our footprint in the United States.”

“When we launched the Allison+Partners Miami office, we always understood that it has to serve as the gateway to Latin America and an international business hub to make a lasting impact. We have taken a giant step towards our goals through this partnership,” said David Baum, General Manager, Allison+Partners Miami. “I’m excited to work alongside Tomás and all of our new A+P colleagues as we continue to scale globally.”

The announcement comes on the heels of recent expansions for both Allison+Partners and Stagwell. Allison+Partners entered a strategic partnership with Orient Planet Group to grow its reach in the Middle East and opened its Miami office in June 2021. In addition to Grupo Garnier, Stagwell earlier this year added Anchor Worldwide and The Lab to its global affiliate network, deepening its bench of global content and creative solutions in the region.


About Allison+Partners

Allison+Partners is a global marketing and communications agency driven by a collaborative approach to innovation and creativity. The firm was named by PRovoke Media as one of its Global Agencies of the Decade, 2020 North American Agencies of the Year and Best Agencies to Work For. The agency was also named by PRWeek as a Best Places to Work for the fourth consecutive year and recognized as one of UK’s Fastest Growing Agencies in 2020. Allison+Partners operates in 32 markets worldwide and is organized around four practices: Consumer Brands, Corporate + Public Affairs, Healthcare and Technology. The agency’s Marketing Innovation Team, which combines brand strategy, integrated marketing, creative, research and measurement expertise into one offering, works across these practices to deliver integrated storytelling for clients. Allison+Partners is owned by Stagwell, one of the fastest-growing and most influential marketing and communications networks in the world. Agency partners leverage Stagwell’s technology, data analytics, insights and strategic consulting solutions to drive measurable results and optimize return on marketing investment for more than 1,700 clients worldwide. For more information, visit www.allisonpr.com.

About Grupo Garnier

Founded in 1921 Grupo Garnier is one of the leading marketing groups in Latin America. The purpose was established by the founder, Alberto H Garnier who said, “this is the industry to promote industries”.

Grupo Garnier is a diversified portfolio of companies in a wide range of marketing disciplines such as brand development, digital marketing, public relations, data-analytics, CRM automation, e-commerce, performance marketing and technology, with presence in the Caribbean, North, Central and South America. Today the Group is proud to boast some of the best companies as partners in its client roster.

Grupo Garnier believes that to be the promoter of any and all industries it is vital to foster creativity, the best talent, equality and diversity within our own marketing industry.

For more information, visit www.grupogarnier.com.

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