Allison+Partners Named PR Agency of Record for Greater Phoenix Economic Council

by | Jul 27, 2018

Allison+Partners announced that after a competitive review, it has been named PR agency of record for the Greater Phoenix Economic Council (GPEC), which actively works to attract and grow businesses and advocate for the competitiveness of the Greater Phoenix area. Allison+Partners will support the organization’s PR efforts as it aims to attract organizations to relocate or expand to the region.

“In order to meet our business objectives, we were looking for a partner to further promote Greater Phoenix’s pro-business climate to national and international organizations who are considering relocating or expanding,” said GPEC President & CEO Chris Camacho. “Allison+Partners demonstrated that it could not only amplify our public relations and content development efforts regionally, but also has offices in all of our priority markets, making them the perfect partner for us to promote Greater Phoenix to businesses seeking to relocate or expand.”

Working with GPEC, Allison+Partners will be responsible for media relations, thought leadership, conferences and awards to help the organization promote Greater Phoenix as “The Connected Place.” The agency will execute a fully integrated PR campaign targeting c-suite decision makers, government affairs staffs, vice presidents of economic development and site selection committees. The account will be serviced out of the agency’s Phoenix office.

“GPEC is a leader in the economic growth and health of the Greater Phoenix region, which makes working with them such an exciting opportunity for our agency. The organization’s goals align with our own as we look to expand our capabilities in the region in the technology and economic development sectors,” said Lisa Schmidtke, general manager of the agency’s Phoenix office. “We’re confident in our ability to support GPEC’s PR efforts and the immediate value we will bring to their organization.”

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