Allison+Partners has been named public relations agency of record (AOR) for experience marketplace Groupon. The scope of work includes driving the brand and corporate positioning around Groupon’s new identity as the go-to destination for local experiences.
“Groupon is a household name and one of Chicago’s most innovative companies. This is a signature win for the local office and our best-in-class team is excited and passionate about telling their transformation story,” says Allison + Partners President of North America Anne Colaiacovo. “This year, A+P has delivered more insights-led campaigns, fueled by sophisticated data analysis, audience targeting and big creative ideas. As a result, we gave clients relevancy for both external and internal audiences in ways that mattered for their business, delivering business results and producing the agency’s most breakthrough brand-building work to date.”
Allison+Partners will support Groupon’s brand and corporate positioning efforts by executing thought provoking and news worthy ideas that leverage Groupon’s recently expanded local experience inventory and improved customer and merchant experiences and tying them into relevant cultural and seasonal moments.
The team has already helped garner significant national media coverage around key moments, including National Black Business Month, Groupon’s partnership with Booksy that makes finding and booking appointments at salons and spas more convenient, Labor Day and National Women’s Small Business Month.
Allison+Partners will also help drive the company’s upcoming holiday campaign that positions experiences as the must-have gifts this holiday season. As consumers seek out opportunities to reconnect with the world around them, Groupon’s broad inventory of experiences will be the perfect gift or act of self-care – and one that won’t be impacted by global supply chain disruptions.
“We’ve made some of the biggest fundamental changes ever to the Groupon marketplace, and we’re excited to have Allison+Partners help us tell our story,” said Groupon’s Chief Communications Officer Jennifer Beugelmans. “A+P’s fresh perspective and ability to think outside the box are already helping move the needle with our core audiences. We believe the Groupon brand should be synonymous with local experiences, and we are excited to help consumers and merchants engage with our marketplace and position Groupon to capture a greater share of the 80+ Grouponable moments that happen every year.”
Allison+Partners is a global marketing and communications agency driven by a collaborative approach to innovation and creativity. The firm was named by PRovoke Media as one of its Global Agencies of the Decade, 2020 North American Agencies of the Year, and Best Agencies to Work For. The agency was also named by PRWeek as the Best Places to Work for the fourth consecutive year and recognized as one of the UK’s Fastest Growing Agencies in 2020. Allison+Partners operates in 33 markets worldwide and is organized around four practices: Consumer Brands, Corporate + Public Affairs, Health, and Technology. The agency’s Marketing Innovation Team, which combines brand strategy, integrated marketing, creative, research, and measurement expertise into one offering, works across these practices to deliver integrated storytelling for clients. Allison+Partners is owned by Stagwell, one of the fastest-growing and most influential marketing and communications networks in the world. Agency partners leverage Stagwell’s technology, data analytics, insights, and strategic consulting solutions to drive measurable results and optimize return on marketing investment for more than 1,700 clients worldwide. For more information, visit www.allisonpr.com
Groupon (NASDAQ: GRPN) is an experiences marketplace where consumers discover fun things to do and local businesses thrive. For our customers, this means giving them an amazing selection of experiences at a great value. For our merchants, this means making it easy for them to partner with Groupon and reach millions of consumers around the world. Learn more at http://press.groupon.com.