APCO Worldwide Bolsters Global Digital Capabilities with New Appointments

by | Oct 1, 2018

APCO Worldwide announced that the firm is bolstering its global digital capabilities by adding strategists in three key European markets.

Laura Reynders, a digital strategist with more than seven years of experience building cross-cultural digital and communications campaigns, joins APCO from Weber Shandwick, where she served as a digital influence and corporate communications manager in Brussels.

APCO veterans Daniella Lebor and Cody LeBlanc have brought their global digital expertise to London and Paris, respectively, where they will continue to service APCO’s growing client base around the world and in their new local markets. Lebor and LeBlanc represent the very best in content strategy, community management and analytics at the firm. Their presence will make Europe a hub for dynamic, data enriched storytelling.

Reynders, Lebor and LeBlanc will work as part of APCO’s global network of first-rate digital practitioners to help clients navigate and build innovative campaigns in today’s complex digital landscape.

“In today’s competitive environment, companies and organizations in all sectors are searching for partners with global expertise and local capabilities,” said Claire Boussagol, President, Europe. “Digital has long been an area of focus at APCO, and the additions of Laura, Daniella and Cody to our teams in Europe will be invaluable as we continue to help clients build and implement effective communications strategies.”

Reynders, Lebor and LeBlanc’s additions in Europe are the latest in a proud digital heritage at APCO Worldwide. Since the launch of the firm’s digital practice in 1996, APCO has produced award-winning work, applying the latest in data and digital content targeting, to reach audiences and get results for clients.

In addition to Lebor and LeBlanc, Reynders joins APCO’s robust team of digital experts around the world, including Marc JohnsonImad LahadDale Vieregge and Rachael Siefert.

“Digital is at the core of everything we do at APCO Worldwide,” said Johnson. “With Europe facing a complex political and business environment, it is critical for companies and institutions operating in the region to match the speed and creativity of the digital landscape in order to better connect to stakeholders and communities of interest. By expanding the global capabilities of our team and building programs to help all consultants at the firm enhance their digital skills, APCO is doubling-down on this key area—one that we know is crucial for the success of our clients.”

This announcement is the latest in a wave of digital news from APCO Worldwide. Recently, the firm announced the launch of its APCO AI Comms Lab, a first-of-its-kind innovation center which utilizes artificial intelligence-driven solutions to build and protect the reputations of major global brands, governments and organizations.

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