APCO Worldwide has appointed Eliot Hoff, a recognized crisis communication and preparedness expert, as global practice leader of APCO’s Crisis and Litigation Communication Practice, announced Brad Staples, CEO of APCO Worldwide.
“For companies and organizations, the next crisis could define the very future for the business, having an experienced and trusted partner in those critical times is fundamental. For more than a decade, Eliot has been tested as a leader in helping APCO clients prepare for and overcome crises and protect business value,” said Staples. “We’re thrilled to have him take on a global leadership role to lead this work for clients around the world.”
Hoff joined APCO in 2005 as one of the founding members of its New York City office. During his time, Hoff led crisis communications efforts for clients, serving as a direct advisor to members of the c-suite during crisis and corporate transition situations.
“A significant and growing percentage of our work is helping c-suites and board rooms prepare for and respond to a growing set of threats that threaten their very existence.” said Hoff. “We are also learning that better understanding social footprint can uncover reputation boosting opportunities that clients had not yet seen. I’m excited to lead this incredible group of global professionals in helping our clients handle new kinds of risk and build resilience to help grow their bottom lines.”
Hoff has been a pioneer in the development of new, cutting edge crisis practices including the application of data and research as predictive tools in crisis anticipation and avoidance. Hoff has also worked with corporate leaders to help understand and assess their company’s social footprint to look for inherent risks and emerging positioning opportunities. Due to this expertise, APCO serves as the crisis agency of record for a wide group of global multinationals, with Hoff often at the helm of those assignments.
In addition to being appointed the lead of APCO’s Crisis and Litigation Communication Practice, Hoff will join APCO’s Global Leadership Team, which guides strategy and global decisions for the firm.