Backcountry and First Insight announce expanded partnership

by | Feb 15, 2021

First Insight, Inc., a leading technology company that is transforming how companies make product investment, pricing and marketing decisions, announced an expansion of its partnership with Backcountry, the premier online specialty retailer of outdoor gear and clothing. Using First Insight’s consumer-driven Experience Management (XM) platform, Backcountry is able to make faster and better merchandising decisions, driving sales and margin gains for products from its owned brands, Backcountry Gear & Apparel and Stoic, as well as its national brand products.

After conducting an extensive market assessment, Backcountry selected First Insight’s Experience Management (XM) platform because of its ability to deliver actionable insights across a variety of functions, like product design and selection, pricing, white space analysis, brand value assessment, and consumer segmentation and targeting.  First Insight also delivers measurable ROI through its proprietary value tracking capability.

“Backcountry was looking for a partner that could help us achieve current strategic initiatives and had the experience and platform breadth to grow with us.  After performing our due diligence, we determined First Insight was that partner,” says Melanie Cox, CEO of Backcountry.  “First Insight has a strong track record of delivering results in the sporting goods and outdoor sectors, and Backcountry will be leveraging that experience as we make First Insight an integral part of our go-to-market process.”

“Backcountry is a leader in the outdoor space and is one of the fastest-growing online specialty retailers,” says Greg Petro, CEO and founder of First Insight. “We’re excited to expand our partnership with Backcountry and to contribute to their future success by helping them connect with their customers and deliver experiences that resonate with them – both at the product and brand level.”

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