As agency solidifies its position as an up-and-coming leader in the creative industry, the brand-obsessed seasoned professional will be pivotal in steering teams to new horizons
Doni Goodman
Atlanta, GA (May 14, 2024) – Today, Bald, a new-age creative agency that lives on the story side of brand innovation, proudly announces the appointment of pioneering talent, Doni Goodman, as its new Executive Creative Director. Goodman’s arrival marks a pivotal moment for Bald, coinciding with its fourfold growth trajectory since its inception in 2022.
“What Bald does best is weave the thread between strategy, creative and marketing,” said Founder and CEO of Bald, Hillel Hurwitz. “With Doni as our creative lead, and his deep experience in the advertising and branding world, we’re uniquely positioned to take the solutions we offer to brands to a whole new level.”
As Executive Creative Director, Goodman brings to Bald over 15 years of expertise in harnessing the power of design and advertising to create stories that resonate on a human level. He’s spent years cutting his teeth at renowned agencies such as R/GA, 360i, McCann, Arts & Letters, VaynerMedia and Havas. Goodman’s portfolio features impactful campaigns for industry giants like Google, Microsoft, Spotify and Disney. Notable projects include co-founding the AI travel startup Roam Around leading to a successful acquisition, along with contributing to the iconic rebranding of Grindr, collaborating with musician Nas to develop a digital platform for his “Life is Good” album, and working on digital campaigns for timeless Disney Broadway productions such as Aladdin, The Lion King and Newsies.
At Bald, Goodman plans to channel his deep passion for creative excellence to drive the agency’s continued rapid growth. He will lead the creative team, fostering a collaborative environment to amplify current client projects and attract the next wave of innovative partnerships. With his guidance, Bald aims to further cement its reputation as a pioneering force in the creative industry.
“In my first week of meeting the Bald team, I’m absolutely blown away by the sheer excitement and enthusiasm that people share for working here – a rare sentiment heard by agency folk these days,” said Goodman. “This level of passion bodes well for our future endeavors, and I’m eager to collaborate with such a dedicated and driven team.”
Established in 2022 by award-winning strategist Hillel Hurwitz, Bald swiftly emerged as a powerhouse in the industry, translating clients’ ambitious goals into tangible successes for brands such as Verizon, KPMG, Lemonade Insurance, Conair, and more. In just a few short years, the agency has grown from a single person to a team of over 30 professionals. Hurwitz’s remarkable ability to curate exceptional talent has been instrumental in this journey, as he handpicked each member, affirming his belief that building outstanding teams is his ultimate superpower. Leveraging its unique circumstances and commitment to embracing diversity, the agency has assembled a global team of top-tier strategists, creatives, marketers and more from nine different countries.
About Bald
Bald is a new-age creative agency that lives on the story side of brand innovation. Their jam? Brand! As a brand-obsessed agency, Bald’s goal is to transform client’s big (hairy) audacious goals into reality using sharp strategy, crisp creative and masterful marketing. The agency was founded in 2022 by award-winning strategist Hillel Hurwitz and has quickly grown to a 30+ group of Baldies located globally in Atlanta, New York City and around the globe. Bald has successfully collaborated with leading industry-dominant brands including Verizon, KPMG, Lemonade Insurance, Kellogg’s, Museum of Tolerance, and more. Why blend in when you can go Bald. Follow Bald’s journey here: bald.agency, and on LinkedIn and Instagram.
