As an emerging beauty and makeup brand, PPMG will support GoodJanes’ launch in the Fall of 2018 focusing on its lead product, a patented three angled mirror system for at-home false eyelash lash application, as well as for its accompanying makeup tools, a line of GoodJanes false eye lashes, accessories. The agency will manage the brand’s media, social, blogger and influencer relations. PPMG will also support GoodJanes’ brand expansion plans for the launch of an all-natural skincare line under the same brand name.
Founded by entrepreneur Janelle (GoodJane) Friedman, GoodJanes products key into current trends with fresh innovative products that have environmentally-friendly ingredients. All products are made with naturally derived ingredients and are vegan, cruelty-free and do not contain sulfates or harsh chemicals.
“Pollack stood out for its record working with leading established and emerging lifestyle brands and consumer products looking to establish brand awareness,” said Freedman. “The agency demonstrated thoughtful insight and clearly understands how to maximize opportunities for us, as we launch this young innovative beauty brand. The agency will additionally promote our fashion-forward industry expertise that stands behind our product line.”
According to PPMG CEO Noemi Pollack, “The GoodJanes products key into today’s avid consumers and lovers of all things natural. We are excited to kick off our work with the GoodJanes product line, promoting its healthy and vibrant life-style messages.