London-based public relations agency, PHA Media, has been appointed by Quantexa to oversee its UK and international PR and communications.
Quantexa, a big-data start-up, uses sophisticated networking analytics to solve complex business problems for a range of high-profile clients. Its complex network analytics software is being used by various organizations to help better understand their customers and to tackle money laundering activity head on.
PHA Media’s Technology and Innovation team will manage Quantexa’s UK and international communications as the company, which raised $3.3m this year, establishes itself as a leading expert in the field of data analytics across the financial services, corporate and public sectors.
Thomas Fairey, Director of Quantexa, said: “PHA Media stood out to us as having a great understanding of both the services we provide and our primary business objectives. We are delighted to be working with them to expand our presence both in the UK and internationally.”
Nick Braund, Head of Technology and Innovation at PHA Media, commented: “Quantexa is using technology to tackle prominent issues like international fraud and money-laundering for some really impressive clients. We are very proud to be working with the company to raise its profile and extending the reach of its tech-for-integrity product.”
Aside from their financial applications, Quantexa’s services are being used commercially by firms wanting to better understand their customers and adopt a more efficient marketing approach.