BMF has fully absorbed LFB Media Group, the agency they acquired in 2017. As of Monday, July 13th, LFB Media Group becomes the earned media practice at BMF, the latter of which will launch with a new website and company communication materials. Together with the audience engagement and brand experience practices, BMF’s ‘3E’s’ service offering will make up a new creative integrated marketing proposition for existing and prospective clients.
All three practice areas will be supported by strategy and creative services to develop insight-driven, human centered strategies and advise as to how to best navigate marketing in the next 3, 6, 12 and 24 months ahead with scalable scenarios that reflect an economic climate in which agility has become the most critical business skill.
Previously, BMF offered influencer and event marketing services and additionally PR through its wholly owned PR agency, LFB Media Group. The updated BMF will provide business-specific recommendations that focus primarily on earned attention and audience engagement strategies in the immediate while taking into account experiential marketing opportunities in the future.