BMF completes full acquisition of LFB Media Group

by | Jul 10, 2020

BMF has fully absorbed LFB Media Group, the agency they acquired in 2017. As of Monday, July 13th, LFB Media Group becomes the earned media practice at BMF, the latter of which will launch with a new website and company communication materials. Together with the audience engagement and brand experience practices, BMF’s ‘3E’s’ service offering will make up a new creative integrated marketing proposition for existing and prospective clients.

All three practice areas will be supported by strategy and creative services to develop insight-driven, human centered strategies and advise as to how to best navigate marketing in the next 3, 6, 12 and 24 months ahead with scalable scenarios that reflect an economic climate in which agility has become the most critical business skill.

Previously, BMF offered influencer and event marketing services and additionally PR through its wholly owned PR agency, LFB Media Group. The updated BMF will provide business-specific recommendations that focus primarily on earned attention and audience engagement strategies in the immediate while taking into account experiential marketing opportunities in the future.

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


How HR employee management software can improve your PR results

How HR employee management software can improve your PR results

The human resources and public relations departments are different sides of the same coin, but it’s rare that companies give them the space to work together. Without a quality work culture, employees will leave, talent will stay away, and your reputation will take a...

5 tips for PR to better incorporate technology

5 tips for PR to better incorporate technology

Technology has drastically changed the public relations field over the last several years. The rise of social media has given PR professionals new tools to reach and engage with their audiences. At the same time, new technologies have made it easier for journalists...