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Brand Reputation & Media Strategy Veteran Sharron Silvers Joins APCO Worldwide in New York

by | Jun 7, 2022

Sharron Silvers, an experienced corporate brand reputation and media strategy expert with more than two decades of experience providing strategic counsel for clients across industries and sectors, joined APCO Worldwide as senior director, Pamela Passman, chair of corporate and managing director of New York, announced.

“Sharron has an established track record of working with clients to drive impactful and successful stakeholder engagement and corporate strategy informed by data and analytics bringing more precision to innovative storytelling,” Passman said. “Clients and colleagues alike will undoubtedly learn and benefit from Sharron’s experience and expertise, and I am very much looking forward to working with her to help clients tackle the most challenging business environments.”

Prior to joining APCO, Silvers was at Burson Cohn & Wolfe (BCW) for over eight years advising a diverse group of clients, including Intel, Chipotle, Walgreens, Polo Ralph Lauren, Bank of America, Accenture, Calvin Klein, Ford, AstraZeneca, Bacardi and American Eagle Outfitters. Utilizing her deep relationships with top-tier media outlets, she has successfully secured critical coverage for clients in key publications and channels, including The New York Times, The Wall Street Journal, Bloomberg Businessweek, Forbes, Fortune, The Financial Times, Fast Company, NBC, ABC, CBS, FOX News, CNN and Bloomberg Television. Her expertise also extends to building brand presence through high-profile events such as the Consumer Electronic Show, Aspen Ideas Exchange, UNGA and the World Economic Forum (Davos).

“APCO has a deep understanding of the importance of brands to be agile, bold and authentic—reaching and engaging stakeholders through integrated media strategies—and knows that companies must be more than its offerings,” Silvers said. “I am thrilled to join my APCO colleagues in New York—especially during a time of continued growth and investment in the office—and around the world.”

Based in New York with a global remit, Silvers joins a deep bench of corporate brand and media strategy experts in APCO’s network, including Passman; Iris Shaffer, North America Media Relations practice lead; Julie Jack, ESG lead for APCO Impact; Howard Pulchin, global creative director; Jay Solomon, award-wining journalist and senior director in APCO’s Global Solutions practice; Bill Pierce, media relations senior director; Tina Kaiser, corporate communications senior director; Caroline Starke, corporate communications and brand reputation senior director; Stephanie Waties, senior director focused on corporate reputation; and Travis Bullard, senior director focused on brand reputation, as well as APCO International Advisory Council members, including John Defterios, award-winning journalist and economic analysis with more than 35 years of experience at CNN, Reuters and PBS Television; Shelby Coffey III, former editor of the Los Angeles Times and U.S. News & World Report; Betsy Fischer Martin, Emmy-winning journalist and TV news executive; Nicholas Ashooh, senior director of corporate and executive communication; Barie Carmichael, former vice president and chief communications officer at Dow Corning Corporation; Nancy Bachrach, former executive vice president and chief marketing officer of Grey Worldwide; Eric Kraus, former chief communications officer at Bacardi Ltd.; Kathy Leech, former vice president of corporate brand and advertising at Comcast NBCUniversal; Sarah Marshall, former senior vice president for Phillips & Company; Vada Manager, former senior director of global issues management for Nike; and Sandra Taylor, former senior vice president of corporate social responsibility at Starbucks Coffee Company.

For more than 38 years, APCO has been a trusted advisor and partner to private, public and non-profit clients as they try to identify and manage new and emerging issues, challenges and opportunities around the world. Established by Margery Kraus as a single-person operation in 1984, APCO has grown to a global advisory and advocacy communications consultancy helping clients be catalysts for progress through its 950+ staff and International Advisory Council members in more than 30 markets, and having experience working in more than 80 markets globally, providing in-depth advice, perceptive guidance and creative approaches for its clients.

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