Earlier this year, Brand USA launched its United Stories campaign, which aims to inspire international travelers to visit the USA through visual storytelling. How will these stories be shared? From a roving content creation lab driven by six travel influencers, they will travel the country to produce impactful storytelling told from local perspectives shared across social media. The United Stories mobile content lab has traveled to eight U.S. destinations since the launch in January. At each destination, United Stories storytellers and influencers spotlight first-person perspectives of American culture via locals, influencers, and travelers.
As the official hotel sponsor, Marriott International across the United States will integrate its new Marriott Bonvoy loyalty program within the United Stories campaign to generate awareness and create connectivity with the newly launched travel program. This includes branding of the mobile content creation labs and hosting influencers and content creators at select Marriott properties across the USA.