Clarity to help restorative sleep technology ™ platform Bryte promote new connected mattress, Bryte Balance, with comprehensive PR, social, and integrated communications offerings
San Francisco, CA – May 4, 2023 – Clarity, the global marketing communications agency, today announced that it has been appointed by Bryte, the technology platform for restorative sleep, to lead its US marketing and communications.
Bryte provides customers with a sleep experience unlike anything sleepers have experienced before through its new Bryte Balance mattress powered by Bryte’s unique Restorative Intelligence. The first-of-their-kind mattresses allows users to optimize their sleep every night through a number of proprietary technologies, such as its Rebalancing technology which actively relieves pressure points throughout the night to minimize waking up in the middle of the night. Clarity will be crucial in driving awareness of the new smart mattress to its target audience, spanning both traditional consumers and hotels. In addition to public relations initiatives, Clarity is leading influencer relations for Bryte, as well as providing social strategy and insight. Clarity’s goal is to ensure that our content works hard for us, with everything across earned media, organic, and influencer social content working in parallel.
“Clarity’s expertise in tech and their holistic offerings make them a perfect partner for us as we communicate Bryte Balance’s value to our customers,” says Kathryn Collins, Director of Brand Marketing at Bryte. “We are looking forward to collaborating with their experienced and creative team.”
“Bryte understands its audience incredibly well, and we’re excited to partner with them to ensure their target customers understand how Bryte’s state-of-the-art technology can optimize their sleep,” said Monica Feig, Executive Vice President, Communications at Clarity. “The Bryte team uses science-backed technology to create its products and with our deep expertise in the smart home industry, we’re thrilled to work with innovative thinkers, who mirror our integrated strategy when it comes to communications efforts.”
In January, Clarity announced the acquisition of Sefiani, formally entering the APAC region. Additionally, in Q1, Clarity debuted a new global leadership structure, a Partner and Presidents track, encouraging a variety of personalities and skills, providing the opportunity to tailor the professional development to their personal and professional priorities.
Clarity is a global marketing communications agency, driven by a belief in the power of technology to be a force for positive change in the world. Offering Public Relations, Social, Performance Marketing, SEO, Paid, Insights and Analytics and more, Clarity partners with clients who seek to make the world a better place through technology, whether they are rebel start-ups, challenger brands, or industry titans. In addition to the agency’s fast-growing offices in New York, San Francisco, Los Angeles, London, and Amsterdam, Clarity maintains a network of partner firms for global reach.
Founded in 2016 in Silicon Valley, Bryte is the first technology platform for restorative sleep. Available with select hotel partners and direct to consumers, Bryte’s latest model—the Bryte Balance mattress—is powered by Bryte’s unique Restorative Intelligence that harnesses technology to optimize sleep. The connected mattress does this through technology that removes pressure imbalances before they wake you, comfort settings that can be customized for each side of the mattress, and its unique multisensory relaxation experience that synchronizes sleep-inducing sounds with gentle movement beneath your body to ease you into a peaceful mental state. Bryte has raised over $40M to date with investors including Tempur Sealy International, ARCHina Capital, 10x Group, Evolution VC Partners and more.