Buffalo Groupe, LLC announced the recent acquisition of 54 Brands, an industry leading marketing and communications company based in Charlotte, North Carolina. 54 Brands joins Rawle Murdy and Morning Read as the third acquisition for Buffalo Groupe. Buffalo Groupe was formed in February 2019 when it and its first Company, Buffalo Agency, spun off from parent company Billy Casper Golf.
“This is an exciting time for Buffalo Groupe and our Companies as we welcome 54 Brands, another like-minded, passionate agency,” said Kyle Ragsdale, CEO, Buffalo Groupe. “54 Brands’ focus on the B2B sector of the highly fragmented golf industry is complementary to Buffalo Agency’s business. The acquisition not only expands our capabilities, it also moves us closer to achieving our overall vision of connecting brands and lifestyle audiences through the lens of golf with content that drives action.”
“Buffalo Groupe is more than several companies coming together under one umbrella,” said Jack Burris, president, 54 Brands. “It’s about all of us working together to become true partners in our clients’ businesses. We’re creating something none of us could have accomplished separately, and that’s where big things happen. My team and I couldn’t be happier about joining Buffalo Groupe.”
The agency will now be known as 54 Brands, a Buffalo Groupe Company, with Burris continuing to lead as president. Burris will concurrently hold the title of managing director with Buffalo Groupe. 54 Brands will remain headquartered in Charlotte.
