In his new role at smart glass company View, Inc., Cameron Craig is in charge of the team running all internal and external communications, as well as social media, for the Milpitas, California-based company.

Situated at the intersection of human wellness, energy efficiency and smart connectivity, View designs and manufactures smart glass to make better windows that adjust to the outdoor environment, allowing light to flow through a building unobstructed by blinds or curtains. To date, View has installed its smart glass at over 400 corporate offices, airports, hospitals, stadiums and universities—adding up to a total of 25 million square feet.

“View is on a compelling mission to revolutionize the building industry and create delightful human environments that promote health, happiness and productivity,” said Craig. “I couldn’t be more excited to help View tell its compelling story to a broader audience.”

In his 25-year career, Craig has held senior communications roles at Apple, Visa, PayPal and Yahoo! Most recently he headed up global corporate communications for Polycom.