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Cannabis PR and branding experts launch strategic partnership to build creative super agency

by | Apr 29, 2020

Ten-year-old award winning branding agency Wick & Mortar and next-generation communications agency Chapter 2 announced a comprehensive, long-term strategic joint venture that will service, challenge, and revolutionize the cannabis industry. The two companies have come together to create the first “one-stop super agency,” leveraging Wick & Mortar’s mastery of cannabis brand identity, design, marketing, and content creation, which will be amplified by Chapter 2’s expertise in powerful PR storytelling, brand strategy, network, and VIP/Influencer Services. Together, the two teams will take clients from seed to shelf to becoming a household name.

With a desire to give back to their community at this time of need during the Coronavirus pandemic and lockdown, the agencies have accelerated their partnership to launch immediately and dedicated their resources to a project aimed at providing much needed aid to independent cannabis companies whose businesses have been heavily impacted by COVID-19 and the resulting economic fallout. Kicking off on 4/20/2020, High Grade Hope will offer pro-bono services and professional assistance to three hand selected cannabis companies, which will include branding and marketing services to relaunch their brand in time for the economic recovery.

“Working remotely as we kick off our new strategic partnership gave us the perspective and drive to give back to our cannabis community during these hard times,” says Jared Mirsky, CEO of Wick & Mortar. “As powerful – and now united – agencies that have driven change and spread positive impact across our industries, we are eager to channel our expertise and passion into these companies in their moment of need. With precision and our ability to be agile, we will work together for a strong relaunch of these brands as we bounce out of the global coronavirus crisis. Our goal is to help small cannabis businesses reorganize and come back stronger and ready to dominate their respective markets.”

Concepted by the Seattle based Wick & Mortar team as a multi-platform resource for the three participating brands, High Grade Hope will offer a suite of their premium services, including top level brand development and full brand identity from Creative Director Derek Muller. This service includes product packaging designs and content creation for each brand’s relaunch.

Working seamlessly with Wick & Mortar’s processes, Chapter 2 (with offices in NY/LA/Miami) will consult on brand strategy coupled with 12 months of public relations, content distribution, digital marketing consulting, and VIP/Influencer Services to bring their new brands to the forefront of their category in cannabis.

The combined teams will lead the rebranding relaunch seamlessly as they flow from development to launch to expansion, with every member of the team collaborating on every project at every level. Adding a layer of education and consultation for the business owners, Green Flower Media will offer free courses in their extensive cannabis curriculum and Ricky Williams will offer one on one guidance through his astral-branding techniques. Additionally, a who’s who of cannabis has stepped up mentor participants through the High Grade Hope incubator including Steve Deangelo – Last Prisoner Project, Al Harington – Viola, Simon Maxwell – Green Flower Media, Josh Kesslemen – RAW, Renee Gagnon – Women Grow, Javier Haase – Journalist, David Tran and James Zachodni – Farechild Events, and Layne Schmerin – Top Tree.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

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