Cheryl Andrews Marketing Communications (CAMC) has been named agency of record for all media communications by Nuvola, a hotel management and guest engagement software company. Specialists in the hospitality industry, CAMC will lead media relations strategies in the North American market, concentrating on business-to-business communications.
“The team at Cheryl Andrews understands our market and knows how to reach hotel operators, owners, and managers,” said Juan Carlos Abello, Nuvola CEO. “We have a unique product that is changing the way hotels operate and communicate with their guests, so it’s important that we have a concise message that effectively communicates what we’re offering.”
An established agency with a 30-year history of success, CAMC continues to expand into new areas with the addition of Nuvola to its client roster. Most recently, the agency was signed on to handle the grand opening of The Santa Maria, a Luxury Collection Hotel & Golf Resort, in Panama, as well as the introduction of Club 1 Hotels, a new travel club that provides exclusive wholesale rates to its members. Additional clients include the Tourism Board of Costa Rica and Grenada Tourism Authority, as well as hotels and resorts throughout Florida, the Caribbean and Central America.
“Nuvola has a great story to tell as a revolutionary platform created for hoteliers by hoteliers,” said Cheryl Andrews, CAMC president. “We look forward to working with the Nuvola team to elevate the brand’s presence in the industry with a strategy that promotes their holistic approach to improving the overall guest experience.”