Child’s Play Communications, a public relations agency specializing in promoting kids’ products and consumer technology, announced the addition of Produce for Kids as a client. Child’s Play will be responsible for managing media relations to launch and support the organization’s Power Your Lunchbox Promise campaign.
Power Your Lunchbox Promise encourages and empowers families and classrooms to make the promise together to eat a healthier lunch throughout the year. For every “promise” made at poweryourlunchbox.com during the campaign, $1 will be donated to Feeding America’s programs that support families and children.
The annual Power Your Lunchbox Promise program, now celebrating its fifth year, provides everything a family needs to guarantee healthy, nutritious and delicious lunches for kids. This includes easy recipes, meal prep ideas and fun ways to get the kids in the kitchen to help prepare their afterschool snacks and weekday lunches.
“It’s so important for parents and children alike to understand the importance of eating the right foods and we’re excited to help launch this year’s campaign to help inspire and motivate families,” said Stephanie Azzarone, Child’s Play Communications president. “We’re also very pleased to welcome back Produce for Kids as a client.” The agency had worked with Produce for Kids on several projects in the past.
“Because of our experience with Child’s Play Communications and its skill at getting visibility for products and programs targeted to families, we’re confident that we’ve chosen the right agency partner for this campaign,” said Amanda Keefer, Director of Marketing Communications for Produce for Kids. “We are thrilled to get the 2018 Power Your Lunchbox Promise program kicked off and to help kids and their families understand the importance and benefits of healthy eating.”