CIIC PR has added Savoy Signature Collection to its growing hotel collection portfolio, expanding the agency’s presence to Madeira, Portugal. The agency will represent Savoy Palace, NEXT Hotel, and a new luxury hotel concept coming later in the year. The agency will spearhead the communications strategy for Savoy Signature Collection to reinforce their position and brand awareness in the U.S. and Canadian markets.
Located on the breathtaking island of Madeira, Savoy Palace pays homage to the island and its unique characteristics, taking inspiration from its lush landscapes and traditions. The hotel consists of 352 bedrooms with several amenities like pool-in-bedroom suites and a fully equipped gym and spa. Travelers can also expect escorted airport arrival/departures and their very own Guests Experience Personal assistants (GEPA). At the onsite Laurea Spa, a variety of massages, facials, and relaxation programs, as well as Turkish baths, sensory showers, and a halotherapy room are available for guests.
“We are thrilled to further expand our presence in Europe, especially such a beloved destination with a rich history as Madeira, Portugal,” said Carolyn Izzo-Feldman, CEO and Founder of CIIC PR. Like the Savoy brand, we too are storytellers committed to quality and lasting legacies. Each property shares a narrative unique to the experience guests can expect and we feel inspired to share and contribute to their magic.”
Savoy Signature’s NEXT Hotel is a concept designed to fulfill the needs of millennial thinking with a high-tech space, embracing both vitality and a connection with the local Madeiran community. NEXT Hotel’s standout amenities include stylish, functional bedrooms and suites designed for the independent digital nomad.
Portugal remains a luxury destination for American travelers. With the tourist accommodation sector rising to “26.5 million guests and 69.5 million overnight stays in 2022,” according to The Portugal News, this year’s activity is expected to increase and the country to remain a popular vacation destination.
About CIIC PR
CIIC is a full-service, award-winning public relations and marketing firm specializing in creating dynamic campaigns for the travel & hospitality, food & beverage, and lifestyle industries. CIIC draws on its 25+ years of experience offering services in public relations, marketing, social media strategy, branded partnerships, event planning, and media and influencer relations. With offices in New York and Miami, CIIC has also established affiliate offices in Los Angeles, Canada, and Mexico. CIIC is also an exclusive member of latamPR, furthering its reach in Latin America. CIIC is certified as a woman-owned business by the Women’s Business Enterprise National Council (WBENC). For more information about CIIC, or to inquire about new business relationships, please visit ciicpr.com, or email connect@ciicpr.com, or contact (845) 358-3920 x11.
