New York, NY (June 9, 2023) – Travel and lifestyle public relations agency, CIIC PR, announced today the addition of VIK to its growing list of wine clients. An award-winning vineyard and luxury hotel located in the Millahue Valley, Vik Chile is known for its breathtaking panoramic views, and the remarkable VIK Winery, producing holistic world-class wines. CIIC has been selected to lead a strategic communications campaign that will integrate media and trade relations, partnerships, influencer relations, and thought leadership opportunities in the US market.
“CIIC is thrilled to embark on this exciting partnership with VIK, solidifying our presence in the extraordinary country of Chile,” said CIIC Founder and CEO, Carolyn Izzo-Feldman. “We look forward to sharing the rich wines of VIK with wine enthusiasts in the U.S. This synergistic alliance promises to unveil a captivating fusion of cultures, heritage, and exceptional offerings to the U.S. market.”
VIK’s collection of wines combines the qualities of Old World wines from French regions like Bordeaux with the New World’s vibrant style to reflect the freshness, structure, precision, and energy present in their terroirs. VIK has received numerous accolades for their wines, including a score of 97 points for VIK 2020 and 96 points for La Piu Belle 2020 by renowned wine critic James Suckling – solidifying a strong presence in the industry for their vintages and portfolio. Ranked amongst the Top 5 World´s Best Vineyards in 2022, VIK Winery is designed from top to bottom with cutting-edge technology and minimal impact on the landscape, with terroirs offering a majestic and natural countryside composed of 12 valleys, each one with its own micro-climate and distinct exposures.
VIK’s purpose is to achieve the best wine tourism experience in the world, consciously using natural resources. With a strong commitment to environmental sustainability, Vik Chile implements eco-friendly practices while providing attentive and hospitable service. This captivating experience allows guests to fully appreciate the beauty of their surroundings while immersing themselves in the tranquility of the retreat.
About CIIC PR:
CIIC PR is a full-service, award-winning public relations and marketing firm specializing in creating dynamic campaigns for the travel & hospitality, food & beverage, and lifestyle industries. CIIC draws on its 25+ years of experience offering services in public relations, marketing, social media strategy, branded partnerships, event planning, and media and influencer relations. With offices in New York and Miami, CIIC has also established affiliate offices in Los Angeles, Canada, and Mexico. CIIC is also an exclusive member of latamPR, furthering its reach in Latin America. CIIC is certified as a woman-owned business by the Women’s Business Enterprise National Council.
About Vik Chile and VIK:
Vik Retreats, located in Chile, Uruguay and Milan, have been ranked and distinguished among the globe’s most exceptional destinations, providing an experience marked by forward-looking design, exceptional cuisine, stunning natural scenery and a wide array of activities, all coupled with environmentally respectful practices and warm, personalized service. VIK offers a magnificent destination spread over 4,500 hectares of wilderness and vineyards in Chile’s Millahue Valley, two hours south of Santiago.
Alongside the Vik Chile hotel is the remarkable, monumental VIK winery, designed by Chilean architect Smiljan Radic in collaboration with Alex and Carrie Vik. It is here that the company’s fine wines are produced, including the eponymous VIK, which is soon to be distributed by La Place de Bordeaux and earned a 99-point score from James Suckling, among other honours. For more information, or to reserve your tasting or luncheon, visit vikwine.com. For hotel reservations, visit vikchile.com.