Cindy Riccio Communications, an independent digital marketing agency based in NYC, recently announced that it has been selected as AOR for Veronica Sheaffer’s Ready-to-Wear collection launch. Veronica Sheaffer is a Chicago designer who, over the course of a decade, has become known for high-end, custom bridal looks that appeal to fashion-forward women. Veronica Sheaffer will now add Project Runway Season 18 contestant to her repertoire. Her run on Project Runway will provide a large boost in brand exposure at a very exciting time for her as she launches her new Ready-to-Wear brand and capsule collection.
The new brand will speak to and excite women while focusing on styles that can be worn in every setting, from evening wear to intimates. The new collection provides pieces that are easy, wearable and striking—including the iconic Poet Blouse. Additionally, other pieces are special order and change with each collection. The new brand promises to provide women with forever pieces that work hard for their wardrobe. Veronica Sheaffer Ready to Wear launches in February 2020.
Within the last year, the agency launched successful campaigns from HaneBrands’s L’eggs®50thAnniversary to winning Ragan’s PR Daily Content Marketing Grand Prize Award for Content Marketing Strategy of the Year with the SimplyProtein #SimplyU campaign. CRC’s expertise in multiple facets of the PR industry continues to grow as their list of clients grows.
“With our heritage in fashion, CRC is perfectly poised to usher Veronica Sheaffer through her first foray into ready-to-wear,” said Cindy Riccio, President and Founder of CRC. “We are thrilled to partner with a designer who has such a big year ahead of her.”