Clarity, the global communications firm, today announced it has been appointed by Notion Capital to raise its awareness in the B2B SaaS sector in the UK and EU. Notion is one of Europe’s leading B2B Enterprise SaaS and Cloud venture capital funds, dedicated to creating the conditions for extraordinary success amongst its portfolio companies and future investments. Notion is also the founder of Included VC, the global fellowship providing people from minority backgrounds and excluded communities from around the world with knowledge of and access to the VC industry. Clarity has been tasked with raising awareness of Notion in UK and European media, to support brand recognition amongst start-ups and founders looking for early-stage investment.
Rachel Gilley, MD of Clarity PR London, said: “Notion is leading the charge in the SaaS and Cloud VC sector and we’re very proud to be working alongside them as they continue to grow their portfolio as well as help the most exciting and innovative cloud businesses come to market across Europe. The team at Clarity will be focusing on making as much noise as possible around Notion’s high-calibre portfolio, excellent executive team and their work with Included VC, a fellowship designed specifically to increase diversity and inclusivity in the investor community.”
Headquartered in London, and with the founders’ vision to be the investment partner they never had for budding entrepreneurs and startups, Notion has been exclusively investing in European SaaS companies since 2009, with over 60 investments and more than $500m assets under management (AUM). Notion’s portfolio of investment includes innovative tech companies such as Acin, Claimsforce, Glofox, Gocardless, Mews, Tradeshift, Unbabel, Upvest among others.
Stephen Millard, Operating Partner and Chief Platform Officer at Notion, commented: “We were impressed with Clarity’s creativity and experience in this space. The team demonstrates a good knowledge of our business and the industry, combined with an understanding of how we can maximise the great stories we have and to get them in front of the right media, ultimately raising our profile with Europe’s most ambitious B2B SaaS Founders.”
Clarity has offices in London, Benelux, New York, San Francisco and Los Angeles, and works with B2B and B2C companies in a range of disciplines including financial services, martech, fintech, insuretech, retail tech, digital lifestyle, mobile, devices and more.
