Clarity, the global marketing communications agency, announced the appointment of Margaret Carpo as Vice President out of the agency’s San Francisco office. Margaret will serve as senior counsel to existing clients and develop new client relationships in enterprise tech, telecoms, security, health tech and other sectors.
Margaret brings to Clarity more than 15 years of global technology communications experience in high tech including advanced manufacturing, telecoms, cloud computing, semiconductor, security, gaming, B2B and startups.
“Thrilled to be part of the Clarity family as the agency grows. Now is a critical time to be working in communications, companies now more than ever need strategy, purpose and trusted partners to help shape their brands as they face increasing scrutiny, volatile market factors and increased competition. It can be hard to stand out, attract new talent, and pave a path to industry leadership. I am passionate about working with technology companies solving some of the world’s toughest problems from AI and machine learning, to cloud digital transformation, health tech, sustainability and ongoing supply chain issues. Am also excited to share this passion and knowledge with new team members building our San Francisco office into the best place to work by winning interesting clients, having fun, and supporting a culture where we genuinely care about our colleagues,” she said.
“Margaret is an A-player in tech comms, and I couldn’t be more excited to have her join the team. Margaret brings a truly global perspective and huge dynamism, and will be an important part of our leadership team, as we continue to scale,” said Jon Meakin, President, North America, Clarity.
Prior to joining Clarity, Margaret was an Associate Vice President at Engage PR, an award-winning PR agency for tech brands, she also worked for Next Fifteen agency Archetype (formerly Text 100). A native to Silicon Valley, Margaret spent a decade in Europe as an independent communications consultant working with startup accelerators and local governments helping small businesses take a more strategic and international approach to communications. Her work with the Bilbao City Government was recognized in the European Enterprise Promotion Awards. With her spare time she started a travel company specialized in custom tours of the Basque region of Northern Spain and family hikes on the Camino de Santiago.