Clarity goes sailing with Currensea, winning B2B PR brief 

by | Nov 18, 2020

Fintech startup Currensea has appointed Clarity to handle its B2B communications. Clarity has been hired to launch Currensea’s Open Banking SME FX card, the first of its kind in the UK.

Currensea secured £5 million in funding and launched its consumer travel debit product in January. Despite Covid-19 limiting travel, the firm has on-boarded 10,000 cardholders and seen usage in 120 countries globally. Its SME debit card, built on Open Banking, enables small businesses to make payments internationally from their existing bank account, but without the fees. It offers 24/7 interbank exchange rates, and the ability to spend in any currency.

James Lynn and Craig Goulding, co-CEOs, founded Currensea after coming home from holidays in 2017 and both getting burned by their banks’ high fees after spending abroad. James heralds from an FX electronic trading background, having worked with Barclays and Credit Agricole, whereas Craig headed up Open Banking at Lloyds as well as working in investment banking at RBS and J.P. Morgan.

James Lynn, co-Founder and co-CEO, Currensea, “We founded Currensea to help SMEs and consumers alike with international payments. For our B2B communications, we wanted someone that really understood our cause. We were impressed by Clarity’s fintech credentials, and not only do they clearly understand our audience, their campaign ideas resonated with exactly what we wanted to achieve. While we’ve only been working together a short while, I’m impressed at how quickly we’ve become one team.”

Rachel Gilley

Rachel Gilley

Rachel Gilley, President, Clarity EMEA, “We love working with gutsy and innovative companies and Currensea is exactly that. Having launched its B2B offering during the COVID outbreak, they have pivoted their business to provide an essential service for a part of the UK economy that is suffering the most – SMEs. The team is extremely smart, their plans are ambitious, and the product is incredibly compelling as it actively supports the lifeblood of businesses in this country as they come up against the impacts of both a global pandemic and the looming Brexit deadline. We love that we get to partner with them and support them on their journey.”

Clarity PR has offices in London, New York, San Francisco, Los Angeles and Benelux, and works with B2B and B2C companies in a range of disciplines including, adtech, cyber security, retail, digital lifestyle, mobile, devices and a growing global financial services practise.

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