Clarity Launches Venture Studio “Atrium”, to Drive Innovation for the Agency and its Clients

by | Sep 23, 2022

Clarity, the global marketing and communications agency,  announces Atrium, a new venture studio designed to invest in and build new products and services. Clarity has also appointed Silicon Valley VC Luigi Congedo as the company’s first Innovation Advisor, to support the development of Atrium’s projects and lead its first initiative, Epoch Partners.

Clarity’s unique position at the heart of the global technology industry enables it to provide clients with unparalleled insights into the sector’s future. Clarity will use Atrium to turn those insights into new products and services – giving clients access to tools and technologies that would be unavailable at any other agency.

The first company spun out of Atrium is Epoch Partners, an advisory firm dedicated to helping startups and established businesses understand and participate in the rapidly-growing Web3 economy. Epoch Partners takes a community-driven approach to helping its clients onboard new users, establish their brand, or find new customers.

“From day one at Clarity, we’ve been on a mission to be the agency of choice for businesses advancing the world through technology and today, we continue to make good on this mission with the launch of Atrium,” said Sami McCabe, CEO and founder of Clarity. “To continue to live our mission we need to continue innovating from the inside out and ensure that Clarity’s products and services are serving the market not just of today, but tomorrow. Through Atrium, we’ll innovate faster than any other marketing communications agency in the world. We will rapidly experiment with, build and spin-out new products and services to power the technology innovations that will drive Clarity and our clients towards a healthier, more sustainable, equitable and prosperous future.”

Luigi Congedo, who joins Clarity following 10 years as a Silicon Valley VC, commented: “As Web3 and the metaverse emerge as powerful  platforms for business growth and monetization, companies need help recognizing opportunities and harnessing changing technologies. With Epoch Partners, I’m looking forward to helping these companies and founders navigate the changing landscape.”

To learn more about Clarity and Atrium, please visit our blog.

To learn more about Epoch Partners, please visit https://epochpartners.xyz

About Clarity

Clarity is a global marketing and communications agency, driven by a belief in the power of technology to be a force for positive change in the world. It offers PR; social; performance marketing; SEO paid; insights; analytics, corporate communications and more, partnering with clients ranging from rebel start-ups, to challenger brands and industry titans. In addition to the agency’s fast-growing offices in San Francisco, New York, Los Angeles, London, Amsterdam and Cornwall, Clarity maintains a network of partner firms for global reach. For more information, visit clarity.global.

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