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Columbus-based FrazierHeiby Expands Client Roster with Three National Clients

by | Oct 17, 2019

A growing team at FrazierHeiby, a Columbus-based marketing communications consultancy, has expanded its client roster with additions from the healthcare, insurance and high-tech industries.

“This is an exciting time for our business,” said Lauren Parker, executive vice president of FrazierHeiby. “The market is hungry for intelligent communications consultation that blends insight-led strategy with impeccable tactical execution. We’re investing in our business so we can provide the highest level of service to our clients and we’re already seeing positive results.”

St. Elizabeth Healthcare—one of the oldest, largest and most respected medical providers in the Greater Cincinnati/Northern Kentucky region—hired FrazierHeiby as its agency of record to lead national media, influencer relations and communications strategy.

“After a national search for an integrated strategic communication and public relations agency partner, we were pleased to select FrazierHeiby as our agency of record,” shared Sarah Wice-Courtney, director of communications and public relations for St. Elizabeth Healthcare. “Our organization is in an exciting time of innovative transformation of services and patient care. FrazierHeiby displayed a deep understanding of our strategic priorities and where we want to drive our brand and media presence both regionally and nationally.”

The leading association for independent insurance agents in the state, Ohio Insurance Agents (OIA), tapped the team to lead strategic branding, website development and member engagement programming. Its chief marketing officer Jody Geiger noted, “With three firms in the running, we decided to entrust FrazierHeiby with our business due to their quick understanding of the complexities of our business and their thoughtful approach to solving our marketing challenges. I have deep respect for how the team leverages research and data to guide everything they do. We’re excited to continue our relationship with FrazierHeiby to elevate the OIA brand at the state and national level.”

Additionally, FrazierHeiby established a relationship with Silfex, the world’s largest provider of high-purity custom silicon components for the solar, optics and semiconductor markets. The team will lead internal and external communications projects for the Springfield, Ohio-based organization.

To ensure it delivers the highest quality of service to its clients, the agency has also brought on new senior talent. Kim Ratcliff, APR, brings more than two decades of experience as a business analyst and strategic communicator with a deep understanding of the education, healthcare, technology and non-profit fields. She will play a senior role across the agency’s largest accounts.

“Kim truly embodies the future of our organization,” said Parker. “She’s smart, data-driven and results-oriented. We’re extremely lucky to have her on our team.”

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