- Parsippany, N.J.-based Coyne PR, a leading independent public relations agency in the New York metro area, introduces its inclusive “Take Your VIP to Work Day” initiative
- The program reflects Coyne PR’s commitment to fostering workplace culture and community engagement across its New Jersey headquarters and New York offices
- The initiative brings together employees and their guests from across the region for a hands-on look at integrated communications, media and marketing in action
Parsippany, N.J., April 16, 2026 – Coyne Public Relations is redefining a long-standing workplace tradition with its new “Take Your VIP to Work Day,” an inclusive spin on Take Your Child to Work Day that invites employees to bring the most important people in their lives – whether that’s a child, parent, grandparent, or friend into the workplace for a day of hands-on learning and collaboration.
Designed to reflect the evolving definition of family and support systems, Coyne PR’s “VIP Day” will welcome guests ranging in age from 5 to 75 for a full-day immersive experience at one of the nation’s leading independent public relations agencies.
Throughout the day, attendees will participate in interactive brainstorming sessions, focus groups, social media workshops and a behind-the-scenes look at how integrated communications campaigns come to life. The program also includes a presentation on Coyne PR’s history, culture and approach to storytelling and brand building.
“Take Your Child to Work Day has always been a meaningful tradition, but we saw an opportunity to make it even more reflective of the people who truly shape and support our employees’ lives,” said Tom Coyne, CEO of Coyne PR. “By opening our doors to a broader group of ‘VIPs,’ we’re celebrating the diverse personal networks that fuel creativity, perspective and success in our workplace.”
Coyne PR has a history of evolving workplace traditions, having previously hosted both “Take Your Child to Work Day” and “Take Your Parent to Work Day.” This latest iteration brings those concepts together into a single, more inclusive experience designed to foster connection, curiosity and creativity across generations.
“Some of the best insights in our business come from fresh, unfiltered perspectives,” said John Gogarty, President of Coyne PR. “Whether it’s a 10-year-old sharing how they discover brands or a grandparent reflecting on how media has changed over time, these conversations make us better communicators. ‘VIP Day’ is about learning from the people who influence us every day, both inside and outside the office.”
By inviting participants of all ages into real agency workstreams, Coyne PR aims to spark new ideas while giving guests a deeper understanding of the role communications plays in shaping culture and conversation.
The initiative underscores Coyne PR’s ongoing commitment to innovation, workplace culture and creating meaningful experiences that extend beyond traditional industry norms.
ABOUT COYNE PUBLIC RELATIONS:
Founded in 1991, Coyne PR is a leading independent public relations firm in the United States, thriving in the global communications landscape. Our firm is committed to excellence and innovation and delivers impactful strategies and creative solutions for some of the world’s most prestigious brands. Our team of more than 150 professionals, based in vibrant New York and New Jersey offices, collaborates across a network spanning 115 cities, 49 countries and six continents, thanks to our partnership with The Worldcom Public Relations Group. At Coyne PR, we pride ourselves on navigating the complexities of a rapidly evolving media environment, ensuring our clients achieve their communication goals with precision and flair. Our work, recognized with more than 1,000 industry awards, reflects our dedication to creativity, strategic planning and exceptional service. To discover how Coyne PR can elevate your brand’s message and connect with global audiences, visit www.coynepr.com.