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Coyne Public Relations Has Been Named Agency of Record for Scenic Group

by | Feb 12, 2024

Coyne PR Leverages Travel PR Expertise to Lead Regional Strategy Alongside Canadian and LATAM Agencies

New York, NY., February 12, 2024Coyne Public Relations (Coyne PR), a leading full-service public relations firm, is proud to announce its newest collaboration as the agency of record for the distinguished Scenic Group. The partnership brings together Coyne PR’s travel, luxury, and lifestyle expertise with Scenic Group’s esteemed brands, Emerald Cruises and Scenic Luxury Cruises & Tours.

Scenic Group“Coyne PR stood out to us not only for their remarkable track record in public relations but also for their deep understanding and innovative approach within the luxury travel industry. With our vision and expected growth in the US & LATAM markets, they align perfectly with our trajectory for Scenic and Emerald Cruises, as the premiere choice for discerning travelers,” said Scenic Group USA’s Vice President of Marketing, Robert Castro. “Their ability to connect brands with the right audiences in meaningful ways set them apart from the other agencies participating in the RFP. We are pleased to welcome Coyne to the Scenic Group family.”

Coyne PR will lead the charge in creating impactful, compelling, and creative initiatives, collaborating with its Worldcom PR Group partners, Communications CASACOM, Inc. in Canada and Arvizu Comunicación Corporativa in LATAM, to amplify consumer awareness and affinity for Scenic Group, a global leader in luxury cruise and tour experiences. Together, the teams will strategically and prominently position Scenic Group as the premier luxury cruise brands and elevate its profile in travel markets in the US, Canada, and LATAM regions, enhancing its reputation to attract guests.

“As we continue to expand our travel and hospitality portfolio, the addition of Scenic Group’s two luxury cruise brands marks a significant milestone for us. While seeking a cruise line to round out the practice, Scenic Group was a perfect fit as they embody the pioneering spirit we value. We are honored to have the opportunity to amplify the unique travel experiences of Emerald Cruises and Scenic Luxury Cruises & Tours, bringing their vision of luxury and exploration to a broader audience and setting new benchmarks in travel public relations,” said Jennifer Kamienski, Executive Vice President at Coyne PR.”

As part of this new partnership, Coyne PR will focus on various communication strategies, including media relations, brand positioning, and digital storytelling. The firm’s innovative approach is expected to bring a fresh perspective to Scenic Group’s marketing and communications efforts, highlighting its unique luxury cruise and tour offerings through strategic initiatives and a shared vision for excellence in luxury travel. Coyne PR is poised to elevate the profiles of Emerald Cruises and Scenic Luxury Cruises & Tours, creating a lasting impact in the luxury cruise and vacation market.

About Scenic Group:

Scenic Group, which includes Emerald Cruises, Scenic Luxury Cruises & Tours, Mayflower Cruises & Tours, and Evergreen Tours, has grown over its 37-year history to include award-winning river and ocean cruises and handcrafted land journeys that take guests to many of the world’s most fascinating destinations covering all seven continents. Since 2008, Scenic has set the benchmark for truly all-inclusive, five-star river cruises in Europe and Southeast Asia as well as luxury cruises on Egypt’s Nile on board a private luxury charter. In 2019, Scenic introduced Scenic Eclipse, The World’s First Discovery Yacht™, a 228-guest ultra-luxury ship, and in 2023, unveiled its sister, Scenic Eclipse II. Emerald Cruises has nine branded Star-Ships offering river sailings in Europe and on the Mekong. In 2022, Emerald Azzurra was the first yacht to launch under the Emerald Cruises brand – a 100-guest luxury yacht sailing the warm waters of the Mediterranean, Adriatic, Caribbean and Central America – followed in August 2023 by its sister, Emerald Sakara.

Additional information on these and other cruises, brochures and reservations can be obtained via travel advisors; or in the US: www.scenicusa.com, phone (844) 788-7985, info@scenicusa.com; or www.emeraldcruises.com, phone (844) 428-8389, hello@emeraldcruises.com. Brochures can also be downloaded directly from the websites.

About Coyne Public Relations:

Founded in 1991, Coyne PR has grown to become one of the top independent public relations firms in the United States. Recognized throughout the industry as “The Best Place to Work,” we have wildly creative offices in New York and New Jersey as well as colleagues in 115 cities, 49 countries and six continents through our partnership with The Worldcom Public Relations Group. Our clients include many of the world’s most respected companies… and those that want to be. Our reputation is built upon three decades of creativity, strategy and service. It is confirmed by more than 1,000 industry awards. For more information, visit www.coynepr.com.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

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