Parsippany, N.J., November 12, 2025 – Coyne Public Relations, one of the nation’s top independent PR firms, has been named the public relations agency of record (AOR) for the Arlington Convention & Visitors Bureau (ACVB), the official destination marketing organization for Arlington, Texas, one of the fastest-growing tourism hubs in the United States.
The new partnership marks an exciting chapter for both organizations as Coyne PR brings its travel and destination marketing expertise to support ACVB in its mission to promote Arlington as a premier leisure and meetings destination. As the city gears up for a marquee 2026 filled with global attention and landmark events – including new hotels, entertainment offerings, and attractions opening citywide – Coyne PR will help elevate Arlington’s profile on the national stage, driving awareness and affinity around major league sports and world-class entertainment to arts, culture, and family-friendly fun.
Coyne PR will provide media relations, strategic counsel, and influencer engagement, while supporting media visits and familiarization (FAM) tours to showcase Arlington’s evolving story and amplify its position as a must-visit destination.
“This partnership comes at a moment when Arlington’s story is more vibrant than ever,” said Caroline Stoeckel, Vice President of Marketing at the Arlington Convention & Visitors Bureau. “Arlington’s energy, inclusivity, and spirit of innovation are driving unprecedented momentum – and with major events, grand openings and immersive festivals on the horizon, we’re thrilled to work with Coyne PR to elevate the city’s visibility and share its excitement with travelers around the world.”
As part of the agreement, Coyne will lead ongoing public relations efforts including annual PR planning, proactive storytelling to integrated media and influencer targets, and support for high-impact press engagements like FAM trips and desksides. The partnership also includes opportunistic media and newsjacking strategy, as well as potential partnership amplification.
“We are honored to partner with the Arlington Convention & Visitors Bureau at such a pivotal time for the city’s tourism growth,” said Lauren Mackiel, Senior Vice President at Coyne PR. “From its world-class sports venues to an evolving culinary and arts scene, Arlington offers something for every traveler and we’re eager to bring these stories to life in creative and compelling ways.”
As Arlington prepares to welcome visitors from across the globe, Coyne PR will spotlight the city’s dynamic experiences and growing appeal. Here are five standout reasons travelers will want to add Arlington to their 2026 itineraries:
Top 5 Reasons to Visit Arlington in 2026
- Epic Entertainment On and Off the Field: Experience the unmatched energy of cheering on fan-favorite teams at AT&T Stadium and Globe Life Field and feel the adrenaline surge as the city hosts the inaugural INDYCAR Grand Prix of Arlington. Then, keep the excitement going with live music, nightlife, and unforgettable experiences across Arlington’s vibrant Entertainment District – all set against the global buzz of FIFA World Cup 26™ festivities.
- Vibrant Arts, History & Culture: Explore inspiring new landmarks like the National Medal of Honor Museum, celebrating courage, sacrifice, and American stories of heroism. Discover the city’s creative pulse at the Arlington Museum of Art, home to inspiring exhibits that bring pop culture to life – from Game of Thrones™: The Exhibition to celebrations of music, film, and design.
- Family-Friendly Adventure: From the classic thrills of Six Flags Over Texas to immersive experiences at Globe Life Field and the nature trails of River Legacy Parks, Arlington offers excitement for every age and interest.
- Global Flavors: Indulge in the city’s eclectic culinary scene, from award-winning Texas barbecue and craft brews to international cuisine inspired by Arlington’s diverse communities. As visitors arrive from around the globe, the city’s dining scene will be a true international celebration.
- Unmatched Accessibility & Energy: Perfectly positioned between Dallas and Fort Worth and just 15 minutes from DFW International Airport, Arlington is easy to reach – and impossible to forget. Its walkable Entertainment District, new hotel openings, and ever-expanding attractions bring connection, creativity, and community together.
This collaboration continues Coyne PR’s momentum in the travel and destination space, building on the agency’s award-winning reputation for excellence, creativity, and deep media relationships.
ABOUT ARLINGTON CONVENTION & VISITORS BUREAU:
The Arlington Convention & Visitors Bureau markets, sells, and promotes the city as a premier sports, business, and leisure entertainment destination to generate visitor spending, tax revenue, and jobs. With 16.3 million visitors annually and 8,500 hotel rooms, Arlington’s tourism and hospitality industry employs more than 18,000 people. The ACVB’s continued commitment to growth and development promises even more exciting transformations for the future, positioning the city as a prime destination for leisure visitors, meetings, and events. To learn more about the Arlington Convention & Visitors Bureau, visit arlington.org.
ABOUT COYNE PUBLIC RELATIONS:
Founded in 1991, Coyne PR is a leading independent public relations firm in the United States, thriving in the global communications landscape. Our firm is committed to excellence and innovation and delivers impactful strategies and creative solutions for some of the world’s most prestigious brands. Our team of more than 135 professionals, based in vibrant New York and New Jersey offices, collaborates across a network spanning 115 cities, 49 countries, and six continents, thanks to our partnership with The Worldcom Public Relations Group. At Coyne PR, we pride ourselves on navigating the complexities of a rapidly evolving media environment, ensuring our clients achieve their communication goals with precision and flair. Our work, recognized with more than 1,000 industry awards, reflects our dedication to creativity, strategic planning, and exceptional service. To discover how Coyne PR can elevate your brand’s message and connect with global audiences, visit www.coynepr.com.