Cuebiq joins The Trinity Challenge, improving global response to health emergencies

by | Jan 29, 2021

Cuebiq, a leader in mobility intelligence and consumer insights, announced it has been invited to join The Trinity Challenge, a coalition of partners promoting the use of data and analytics to identify, generate, and reward insights that contribute to the goal of a world better prepared for health emergencies.

The Trinity Challenge aims to bring together the world’s best and brightest minds and global organizations to generate acts that protect lives and livelihoods, and which will better protect the world against future health emergencies.

Leveraging its experience in generating insights from mobility data, Cuebiq will build upon its existing Data for Good program—which provides access to its aggregated and privacy enhanced mobility data for COVID-19 research and public policy making — and partner with The Trinity Challenge’s Members to work on integrating geospatial data into decision-making during health emergencies.

The Trinity Challenge is focused on three core initiatives:

  • Set a new global challenge to the world
  • Facilitate collaborations amongst the coalition to improve unique outcomes
  • Strengthen the data, analytics, and learning ecosystem for global public health

“At the heart of Cuebiq is our commitment to innovation and enhancing the quality of life across the globe, which is why we created our ‘Data for Good’ program,” said Antonio Tomarchio, founder and CEO, Cuebiq. “Joining The Trinity Challenge allows us to continue these efforts, and we look forward to working with its most impressive coalition of partners.”

“We are delighted to welcome Cuebiq to The Trinity Challenge,” said Hala Audi, CEO of The Trinity Challenge. “Their Data for Good program offers anonymised location data to the scientific and public health community in a way that has not been available before. Our applicants will hugely benefit from the unique use of data to analyze the impact of pandemic response efforts on human mobility and its wider consequences on society.”

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


8 proven business models for metaverse companies

8 proven business models for metaverse companies

Through the years, trends in business have evolved following the global shift of processes to a more technologically-inclined setting. One of the biggest trends in business today is the metaverse, and it is gaining popularity and support for many reasons. One of the...

Strategies for generating media coverage with PR campaigns

Strategies for generating media coverage with PR campaigns

Companies that want to generate positive media coverage with their public relations campaigns need to focus on a few different strategies to be able to get the most out of those campaigns. Between developing relationships with the right journalists, distributing...