Bayer announced Denise Vitola is joining the Bayer Communications Team as Vice President of Brand Integration, PR, Social and Influencer for Consumer Health. In this role, Vitola will be responsible for leading strategy for integrated brand PR, social media and influencer marketing for all Consumer Health U.S. brands.
For the last two years, Vitola has played an integral role as a consultant leading internal communications and brand PR for Bayer Consumer Health North America, including spearheading the advancement of influencer marketing and organic social for Consumer Health North America and launching new integrated campaigns for Midol®, Bayer® Aspirin, AleveX™, One-A-Day®, Claritin® and Alka-Seltzer®.
Vitola will report to Beth Roden, SVP and Head of Communications – Bayer U.S. and Head of Communications, Consumer Health North America. Denise will also be a member of the U.S. Corporate Communications Leadership Team, driving reputation, digital excellence and integrated communications.
“Over the last two years, Denise has elevated and brought new relevance to Bayer Consumer Health North America’s largest brands that have been around for decades through integrated marketing, including impactful influencer and social media programs, to truly deliver exceptional results,” Roden said. “We are thrilled she is now officially a member of the Bayer Communications team and will continue to drive our successful integrated communications that has been an essential part of reaching our consumers and driving awareness of our brands.”
Vitola has over a decade and a half of award-winning, branding and integrated marketing experience. She has a broad background working on clients in consumer, health, tech and financial services. Prior to working with Bayer Consumer Health North America, Vitola helped drive innovation and strategy through integrated, social and holistic marketing campaigns for global brands. Earlier this year, Vitola was named a 2021 PRNews Top Woman in PR.