Leading hotel group, IHG (InterContinental Hotels Group), has selected DeVries Global as global communications AOR for its luxury and boutique brands: Regent®Hotels & Resorts, InterContinental®Hotels & Resorts, Kimpton®Hotels & Restaurants (outside of the Americas) and Hotel Indigo®.
DeVries has been tasked with raising awareness of IHG’s luxury credentials, winning hearts with innovative consumer activations and driving first-choice preference for its luxury portfolio. The remit includes brand PR campaigns, media relations and supporting key new hotel openings.
Emma Corcoran, Vice President of Global Corporate Communications at IHG®said: “IHG’s growing portfolio of luxury and boutique brands is a collection of some of the very best in the travel industry. Each has incredible stories to tell and throughout partnership with Devries we will showcase our luxury credentials to consumers around the world.”
Heidi Hovland, CEO of DeVries Global, said: “We’re delighted to partner with IHG to tell the story of their winning portfolio of luxury and boutique brands around the world in a culturally connected way. As the definition of luxury continues to skew away from ‘what I have’ to ‘how I live’, the opportunity for IHG grows ever more significant, both within and beyond the hospitality sector.”
DeVries Global is a Constituency Management Group (CMG) agency. Its London office rebranded from DeVries SLAM to DeVries Global earlier this year. The team be working alongside a global agency network for the mainstream and upscale brands.