DeVries Global Bolsters China Digital and E-commerce Team

by | Mar 6, 2018

DeVries Global, an international communications network with offices across the U.S., Asia and Europe, announced two senior leadership appointments to further bolster the firm’s growth in China. Elvis Liu joins as Vice President, Digital, China, and Robi Yu, has been hired to a fill a newly created role as Director, E-commerce, China.

In his role, Elvis will lead the digital practice and be responsible for the integration of digital strategies and campaign development into client work; as well as oversee the use of data analytics to identify the new channels and technology platforms that drive brand engagement. He will report directly to Lydia Shen, Managing Director for China and assist her in delivering innovative and transformative digital solutions for DeVries Global’s clients.

Within his 17-year career, Elvis brings digital, marketing and business consulting experience from WPP, Boston Consulting Group and IBM. Previously, he jointly led POSSIBLE, China, a WPP digital agency. Within this role, he provided counsel in digital marketing, CRM & Data Analytics, and SEO/SEM solutions, and developed campaigns for market leading brands such as Unilever, La Prairie, L’Oreal, Sony, Fendi, Estee Lauder, Bayer, and Siemens.

“What impressed me about DeVries, is its focus in helping clients understand their consumers’ culture and applying analytics to drive engagement. I am excited to join this energetic team and look forward bringing innovative digital marketing ideas to our clients,” said Liu.

To assist clients to deliver sales and business results from their marketing campaigns, Robi Yu, takes up a newly created position as Director, E-commerce, reporting directly to Lydia Shen. In this transformative role, Robi will be responsible for content marketing to drive sales on e-commerce platforms. He brings deep expertise in transaction data mining and analytics, e-commerce insights and intelligence, strategy development, online store operations, and integrated multi-platform campaigns. A 12-year e-commerce marketing and on-line shopping analytics specialist, Robi has developed campaigns for brands such as Unilever, L’Oreal, Chevron, GE/ISE, Yue-Sai, and Avon, within the FMCG, fashion, beauty, home appliance, automobile, and mum & baby sectors.

“I’m excited to be part of DeVries family! The rapid growth and complexity of the Chinese e-commerce landscape is both an opportunity and a challenge for global brands. I aim to bring my expertise to DeVries to help brands maximize their e-commerce and marketing results,” said Yu.

“We kicked off our exciting innovation and digital transformation journey last year,” said Lydia Shen, Managing Director, China. “I am thrilled that Elvis, a seasoned digital leader with strong data, business consulting and marketing background, and Robi, a proven and experienced e-commerce marketing consultant, join our leadership team, and help deliver innovative and transformative marketing solutions, that deliver measurable business results to our clients.”

“DeVries Global, views our China operation as a global centre of innovation, to discover and unlock new technologies and influencer platforms, to craft creative marketing campaigns for our clients,” said Andres Vejarano, Regional Managing Director, Asia. “I’m excited that under Lydia’s leadership, and with the addition of Elvis and Robi to the team, we will continue to foster a culture of curiosity, experimentation and innovation, in what we offer to our clients.”

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