DeVries Global announced the promotion of Loretta Markevics to Chief Strategy & Creative Officer. Since joining the agency in 2015, Loretta has built the Creative Intelligence function as a cohesive global engine, where creative and strategy work together as one unit to elevate campaign thinking and facilitate real time creation. She also led the agency’s culture-first proposition and creation of DeVries’ proprietary process, resulting in award-winning campaigns and external thought leadership for the agency.
Markevics brings nearly 20 years of experience in integrated marketing communications, with a focus on multidisciplinary creative strategy. Throughout her career, she has worked with a diverse roster of clients including Diageo, Dannon, McDonald’s, Pernod Ricard, P&G, Pfizer, Schick and Trojan. Previous to DeVries Global, she was the global strategic lead for Porter Novelli in The Garage, an integrated Omnicom agency model for Hewlett Packard. She was also named one of the “40 Under 40” by PR Week in her time at Porter for the creation of the agency’s proposition and go-to-market strategic innovations. Additional agency experience includes years at McCann and Grey.
“Loretta is a champion for the absolute relentless pursuit of the strongest idea that both elevates a brand and the category,” says Jessica O’Callaghan, Regional Managing Director, DeVries Global, North America. “In her role as Chief Strategy & Creative Officer, we look forward to continued innovation and thought leadership.”
“Agencies today must be equally nimble, strategically stealth and fiercely creative to compete in the seamless, consumer experience context. Reinventing the structure of the creative, strategy and social team and how they work together at DeVries has changed the game for us,” says Markevics. “I am proud of this team and have no doubt we will continue to add value and business impact to clients by beating the competition with culturally-led strategic thinking and ideas that truly lead culture, instead of following it.”
Based in New York City, she will report to O’Callaghan and partner closely with regional leaders in EMEA and APAC, as well as other members of the Global Steering Committee.