Ditto Public Relations, the agency that prioritizes happiness and results, announced its newest senior leader tasked with expanding Ditto’s services portfolio, including a stronger focus on consumer PR offerings: Shenetta Johnson joins the team as Senior Vice President, Head of Consumer.
As Head of Consumer, Johnson is leading the company’s holistic consumer-focused approach across the firm’s client roster. While traditionally B2B companies focus on marketing to other businesses, more and more companies are looking to reach the end-user with a B2B2C approach. This often requires a more creative and multi-faceted campaign to break through to consumers. Johnson will also be leading Ditto’s diversity, equity and inclusion efforts, making sure that they continue to be at the core of Ditto’s culture, and in terms of hiring and recruitment, education and broader strategic initiatives.
Johnson is an accomplished public relations professional with nearly 15 years of experience across the higher education, automotive, food, retail and financial services industries. Previously Vice President at Weber Shandwick, Johnson led multiple accounts for many global and national brands, including Kellogg Company, ALDI and General Motors; as well as managed multiple teams across the Detroit and Chicago offices. Her previous experience includes positions at Edelman Chicago and Golin, where she supported PR and social media initiatives for the Kimberly-Clark and McDonald’s accounts.
“I’m excited to join the Ditto team and work for an organization that centers employees’ happiness and well-being while delivering top-notch PR results to clients. I’m also happy to leverage my prior experience and learnings in order to help strengthen our consumer PR services across current and future accounts,” Johnson said. “I am extremely proud to be leading our DE&I efforts and helping us expand our efforts to truly be inclusive and welcoming.”
Johnson recently moved back to her hometown in the Metro Detroit area after spending a few years in Chicago. When not focused on work, she enjoys riding her Peloton, reading and spending quality time with family, friends and her dog Calvin.
To learn more about working with Ditto, or to apply for one of our open positions, please visit www.dittopr.co.
About Ditto PR
With offices in Brooklyn, Texas and Los Angeles, Ditto PR is a people-first agency that combines strategic thinking with high impact results. Ditto is widely known as the leader in crypto PR and specializes in fintech, financial services, edtech and professional services industries as well. As a people-first agency, Ditto prioritizes employee wellness and happiness over everything else. As a result of this business model, clients receive the highest level of service — ranging from forward thinking and creative communications counsel to results that drive their business goals. For more information about Ditto at the website: www.dittopr.co. Follow Ditto PR on Twitter, LinkedIn and Instagram.