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Diversified Properties selects R&J Strategic Communications as PR and Digital Marketing Agency of Record

by | Feb 15, 2021

R&J Strategic Communications, a full-service integrated marketing and public relations agency, has been named the agency of record for Diversified Properties, one of the northeast’s most respected and sought-after developers, builders and managers. R&J will create and implement a comprehensive integrated communications strategy to help Diversified Properties grow its market position in an increasingly competitive real estate market.

Leveraging an entrepreneurial approach and deep suite of multi-disciplinary in-house capabilities, Diversified Properties has developed real estate valued at more than $1.5-billion and today boasts a portfolio valued in excess of $500 million since its inception in 2000. Diversified Properties has successfully created dozens of multifamily communities comprising over 10,000 units across N.J., N.Y., Pa, MD and CT and, today, manages an existing and development pipeline spanning 4,000 residential units across 10 diverse communities. The company has also brought over 800,000 square feet of office, self-storage, retail, and industrial space to the market since 2000 and today manages a portfolio comprised of over 300,000 square feet of commercial space that is home to over 800 tenants.

Singularly focused on driving value from real estate investments, Diversified Properties’ deeply experienced executive team led by industry veteran Nicholas Minoia, is uniquely suited to identify and capitalize on opportunistic ground-up development and redevelopment projects in key growth markets. The company’s value-add approach is coupled with a multi-tenant leasing strategy that ensures high occupancy rates across its diverse portfolio of high quality, investment-grade assets.

Building upon the company’s strong reputation and track record of success, R&J will bolster Diversified’s market position, enhancing its brand recognition and awareness through an integrated mix of traditional public relations strategies and digital tactics. Through the campaign, R&J will grow Diversified Properties’ position as a thought leader in the value-add real estate space and reinforce the company’s ability to capitalize on emerging value-add opportunities.

“Our real estate team takes great pride in working with visionary developers and real estate professionals dedicated to bringing transformative projects to life across the nation,” said Tiffany Miller, Executive Vice President at R&J Strategic Communications. “With their focus on driving value through impactful real estate development, we are excited to welcome Diversified Properties to our growing list of clients and look forward to leveraging our industry experience to help Diversified Properties continue to find success in an increasingly competitive marketplace.”

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