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Dynamic New Eyewear Brand, Les Monts, Taps Issa PR as Agency of Record

by | Mar 17, 2022

Luxury global strategy and public relations agency, Issa PR has been appointed as the Agency of Record for a new luxury eyewear brand, Les Monts. Exquisitely handcrafted with an artist’s attention to detail, Les Monts – a producer of limited-edition handmade eyewear – will premier its Series I collection in April 2022. Founded by former Ted Baker eyewear designer Casey Klugman, Les Monts champions creatives in all fields, celebrating those who dive fearlessly into their endeavors. Issa PR will handle launch strategy, branding, marketing, PR, influencer and celebrity seeding strategy, and campaign photography for Les Monts.

Les Monts – French for “the mountains”, pays homage to Klugman’s European heritage as well as his own journey as an artist. Klugman says, “mountains are symbolic of the uphill journey creative individuals will endure when going for what they love.” The collection is manufactured in Northern Italy, where Les Monts collaborates with one of the region’s most revered manufacturers. The new label will be known for its use of resplendent materials, high-gloss finishes, and exaggerated frame profiles; all gracefully executed using traditional craftsmanship practices. The exclusive collection of micro-production sunglasses has four drops planned for 2022, with several more expected in 2023.

While focused on delivering masterful spectacles as distinguished as the creative society it represents, Les Monts has an important secondary mission. The company is partnering with Mental Health America, the nation’s leading mental health non-profit organization, to generate conversation on the topic of mental health. Each year Les Monts will donate a percentage of annual revenue to Mental Health America (MHA) to assist in their continued efforts to promote mental health for all.

“Issa is not only a leader in the luxury PR space. They have their finger firmly on the pulse of CSR and philanthropic practices, as they pertain to brand partnerships. In light of our collaboration with Mental Health America, this was an important factor when deciding to team-up with ISSA PR. The agency’s portfolio of global work across marketing and branding makes them the perfect partner to be our Agency of Record. It was simply the right fit,” said Casey Klugman, Creative Director and Founder of Les Monts. “Les Monts is inspired by creative visionaries and risk-takers; a mindset that is shared by Issa PR. The team has seamlessly adapted our brand vision, while understanding what it means to be a part of the Les Monts community. Together, we’re thrilled to unveil Les Monts to the creative visionaries to whom the collection belongs”.

“We are thrilled to represent Les Monts and lead their marketing and US media relations strategy for their launch. Creating dynamic, world-class campaigns is our forte, and to launch such a distinguished new luxury brand is an honor. Les Monts is for the proud creatives of the world – we look forward to elevating the company to a global audience,” said Viet N’Guyen, CEO and Founder of Issa PR.

Les Monts’ Series I will retail from $375.00 to $415.00 and feature six styles, each available in three unique colorways. The collection will be available for preorder starting April 20, 2022, exclusively on www.lesmonts.com.


About Les Monts 

Founded in 2022, Les Monts is a luxury sunglasses brand, made with an artist’s attention to detail. Born from fearless creativity and fine craftsmanship, the brand champions creatives in all fields, celebrating those who dive fearlessly into their endeavors. The handmade collection, known for its warmth and use of rich materials, is designed in New York City and handmade in Italy. Each limited-edition spectacle is created to go beyond its pragmatic purpose, providing courage and meaning to those who view the world through its lens. The company is privately held. To learn more about Les Monts, please visit www.lesmonts.com.

About Issa PR

Luxury and philanthropy brand strategy and PR agency Issa PR is co-headquartered in London and New York with team members across the US and Europe. Creating captivating campaigns and thoughtful dialogue, Issa PR represents luxury fashion, art, entertainment, philanthropy and social good clients. With over 15 years’ experience traversing the luxury, lifestyle and philanthropy industry, the dynamic team comprises a global network of experts, influencers and leading-edge creatives. Clients have included: Absolut Elyx and Absolut Masterbrand, Vogue Italia, Def Jam Records, Warner Records, Davidoff Cool Water, and The United Nations. For more information, visit www.issa-pr.com or follow Issa at @IssaPRofficial on Facebook, Instagram and Twitter.

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