Flashpoint PR launched new offerings, branding, and a website reflecting its evolution from full-service agency to idea factory. More than ever before, organizations must authentically connect with a consumer audience to gain recognition for brands, products and services. Poised to help brands and agencies of all sizes plan for 2021 and beyond, the firmwill provide “blueprints for action” for innovative storytelling, company, product, and category launches, as well as thought leadership through new service offerings Flashpoint Fix, Flashpoint Core, and Flashpoint 360.
Flashpoint Fix is a quick-hit consulting model that provides fresh ideas or new perspectives on a current challenge. Flashpoint Core is designed for early-stage companies tackling new audiences or those looking to realign communications programs and develop foundational materials to bring a company story to life for any audience. Finally, Flashpoint 360 caters to a limited number of organizations by providing an expanded team to create and implement full strategic communications plans.
“In the last 15 years at Flashpoint and our collective 10 years of agency experience prior, clients like LEGO, Sony Electronics, Roku, and Shutterfly counted on our creativity-driven consumer-centric campaigns to inject energy and newsworthiness into their brands,” said Christopher Downing, Partner. “We’re excited to focus on shorter-term engagements where we combine high-level strategic counsel with creative ideas to drive true business value for more organizations, and even for fellow agencies.”
As agency teams juggle serving existing clients and pursuing new business, Flashpoint provides in-and-out senior consulting that lets agency owners optimize their current teams while leveraging Flashpoint’s experience developing campaigns for major brands and innovative startups.
“There is no question that PR tactics and the media ecosystem have changed dramatically in recent years,” said Kristin Greene, Partner. “At the same time, however, the power of earned conversation- whether driven by traditional media or social media influencers- is even more consequential for consumer brands. We’re excited to continue advocating PR teams as engines of creativity, and not merely an afterthought to advertising campaigns that want to go ‘viral.”
From 2005 through 2019, Flashpoint operated as a full-service PR agency for lifestyle and consumer brands, creating breakthrough programs through longstanding relationships with brands including Shutterfly (seven years), Roku (six years), and The LEGO Group (lead agency for 15 years). Founders Christopher Downing and Kristin Greene have been recognized with industry accolades from PRWeek, PR News, Bulldog Reporter and others. They have participated in the Cannes Lions International Festival of Creativity (Greene served as a Juror in 2018), and have been engaged to facilitate creative brainstorming sessions, including incorporating their skills as certified LEGO Serious Play facilitators.