Former IBM Brand Officer Jon Iwata to Address the Future of Public Relations on Thurs., March 29

by | Mar 27, 2018

What does the future of public relations look like? How does the public relations profession remain authentic in a time of A.I. and “fake news”?

Jon Iwata, executive-in-residence for the Yale School of Management and the former senior vice president and chief brand officer for IBM, and one of the most respected leaders in corporate communications, is set to address this topic. The Plank Center for Leadership in Public Relations invites you to tune in for the Facebook Live conversation Thursday, March 29 at 2:15 p.m. ET.

Over a career that spanned the advent of the Internet in business through the first business applications of artificial intelligence, Iwata was responsible for stewardship of the IBM brand and for positioning IBM as a global agenda-setter – shaping the company’s dialogue with the world; engaging its stakeholders; and ensuring that its brand and culture moved to the future while remaining authentically IBM.

“There aren’t many people who are recognized across multiple industries, but Jon certainly is one,” said Dr. Karla K. Gower, professor of advertising and public relations at UA and director of The Plank Center for Leadership in Public Relations. “He is a thought leader who set new standards for excellence and achievement in IBM, and across our profession.”

For more information on this event, please visit the Plank Center webpage or watch it live here.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


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