Trust Relations, the fast-growing, fully remote strategic communications and integrated marketing agency, announced that it has been retained by Fox Logistics, a leading third-party logistics provider (3PL) that has revolutionized the freight industry for the past 30 years, as its PR agency of record.
The impetus of this engagement is to drive national exposure surrounding Fox Logistics’ acquisition of the freight automation platform, Boxton. This strategic move added more than 150 new global customers to the company’s client portfolio and expanded its freight offerings to small and medium-sized businesses.
Fox Logistics—which prides itself on faster, smarter, and more reliable shipping that is better for the planet—is dedicated to providing cost-effective, on-time delivery for its customers, increasing supply chain visibility, and decreasing carbon emissions. Enlisting Trust Relations as its sole supply chain and logistics PR agency of record is a testament to the firm’s growing presence and expertise in these industries.
The shipping industry has undergone significant challenges, including considerable swings in the supply and demand for trucks and drivers, especially during the COVID-19 pandemic, as well as global increases in cargo volume and record-high diesel prices. There has also been an emergence of unethical shipping practices and brokers that drive rates below the market value, making it difficult for carriers to
survive.
“Our team recognizes these challenges and addressed the market volatility head-on by placing our focus on the carriers and customers first and foremost,” said Matt Lawrence, CEO of Fox Logistics. “We’ve done so by automating many of our practices, including the freight quoting process with our newly acquired Boxton freight automation platform, allowing customers to work directly with carriers to obtain competitive freight rates. This expansion of our core services is a significant milestone, and we are glad to have Trust Relations by our side to promote our news to target media markets.”
Trust Relations developed a comprehensive public relations program to generate media attention surrounding the Boxton acquisition announcement and to position Fox Logistics as a leader in the FreightTech sector. The agency launched a targeted outreach campaign in key business, technology, and supply chain trade outlets, which resulted in coverage in The Wall Street Journal, American Journal of
Transportation, FreightWaves, Logistics Tech Outlook, Commercial Carrier Journal, Fleet News Daily, Transport Magazine, OTC Dynamics, Supply Chain Quarterly, Industrial Distribution and more. To date, the agency has generated nearly seven million media impressions. Trust Relations also established Fox Logistics’ executive team as industry thought leaders in the competitive supply chain market and
positioned them as sources of expert commentary in the freight brokerage industry.
“We are excited to partner with Fox Logistics as we continue to expand our PR and marketing offerings in the logistics and supply chain industries and drive mediamomentum around their tech-enabled freight solutions for customers and carriers,” said Trust Relations President and Founder, April White. “There’s no doubt in mynmind that the supply chain and shipping market will continue to dominate news headlines, as the global economy experiences seismic shifts. We’re eager to share the stories of mission-driven clients like Fox Logistics who is committed to their customers, stakeholders, and the environment.”
About Trust Relations:
Founded in 2019, Trust Relations is a fully remote strategic communications firm that creates nimble and proactive “dream teams” for clients through a national network of the industry’s best and brightest practitioners. “Trust Relations” is a term coined by President and Founder April (Margulies) White to describe a new approach to strategic communications focused on communicating clients’ authentic actions, values, and goodwill. In technology, trust relationships are an administration and communication link between two domains. In communications, they are a bond of mutual respect between a brand and the people it serves. The firm excels at identifying inspiring ways for clients to show their brand value by identifying supportive proof points and ideating creative activations that demonstrate their unique story and value proposition.
For more information, visit https://www.trustrelations.agency.
About Fox Logistics
Founded in 1991, Fox Logistics is an asset-based third-party logistics provider (3PL) that provides ground, air and ocean services to small and midsize businesses, as well as enterprise retail and manufacturing companies. In a volatile industry marked with constant delays, unethical brokers and unpredictable rate changes, Fox Logistics provides reliable, on-time services by focusing on carrier and customer relationships.
The company employs an advanced, AI-based Transportation Management System (TMS) to provide customers with visibility into their shipments. Fox Logistics is committed to carbon neutrality and partners with The National Forest Foundation and The Carbon Fund to measure and offset carbon emissions.
Learn more at https://www.foxlogistics.com
